AA BRAND MANAGEMENT LIMITED
- · Oldest live charge 12.5y old — refinance window within 12 months
Opportunity 69/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: 1 insolvency-related filing on record. Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding. Most likely exit: strategic trade sale (63/100).
Refinance opportunity
2 live charges · 2 lenders · oldest 12.5y
Refinance conversation should be productive — structure clean and timing right.
- · Oldest live charge is 12.5 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Legal-friction score 20/100 — clean.
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (61 events)Click to expand
- 2025-10-24📄accounts-with-accounts-type-fullaccounts · AA
- 2025-06-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2024-11-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-25📄accounts-with-accounts-type-fullaccounts · AA
- 2024-06-04📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-06-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-05-29➕WING, Michael appointeddirector
- 2024-05-29➖NEVILLE, Marianne resigneddirector
- 2023-07-28📄accounts-with-accounts-type-fullaccounts · AA
- 2022-08-16📄accounts-with-accounts-type-fullaccounts · AA
- 2021-12-23📄capital-statement-capital-company-with-date-currency-figurecapital · SH19
- 2021-12-23📄legacycapital · SH20
- 2021-12-23⚠️legacyinsolvency · CAP-SS
- 2021-12-23📄resolutionresolution · RESOLUTIONS
- 2021-11-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-11-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-11-15➕MACKAY, Thomas Owen appointeddirector
- 2021-11-12➖DANGERFIELD, Kevin Jeremy resigneddirector
- 2021-10-12📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2021-10-01➕COX, James Edward appointedsecretary
- 2021-07-15📄accounts-with-accounts-type-fullaccounts · AA
- 2021-06-15📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2021-05-31➖HOOSEN, Nadia resignedsecretary
- 2020-09-01📄accounts-with-accounts-type-fullaccounts · AA
- 2020-07-14📄change-person-director-company-with-change-dateofficers · CH01
- 2020-02-13➕DANGERFIELD, Kevin Jeremy appointeddirector
- 2020-02-13➖STRICKLAND, Mark William resigneddirector
- 2019-08-09➕NEVILLE, Marianne appointeddirector
- 2019-08-09➖PRITCHARD, Gillian Rosemary resigneddirector
- 2019-04-29➖CLARKE, Martin Andrew, Dr resigneddirector
- 2019-01-30➖FREE, Catherine Marie resignedsecretary
- 2019-01-30➕HOOSEN, Nadia appointedsecretary
- 2018-04-17➕FREE, Catherine Marie appointedsecretary
- 2018-04-17➖MILLAR, Mark Falcon resignedsecretary
- 2018-04-17➖MILLAR, Mark Falcon resigneddirector
- 2017-08-24➖NORMAN, Charles Edward resigneddirector
- 2017-08-23➕STRICKLAND, Mark William appointeddirector
- 2016-04-30➕PRITCHARD, Gillian Rosemary appointeddirector
- 2016-04-30➖SCOTT, Robert James resigneddirector
- 2015-07-01➕CLARKE, Martin Andrew, Dr appointeddirector
- 2015-07-01➕MILLAR, Mark Falcon appointeddirector
- 2014-12-19➖BOLAND, Andrew Kenneth resigneddirector
- 2014-12-16➕NORMAN, Charles Edward appointeddirector
- 2014-09-08➕MILLAR, Mark Falcon appointedsecretary
- 2014-09-08➖SCOTT, Robert James resignedsecretary
- 2014-04-22➖HAYNES, Victoria resignedsecretary
- 2014-04-22➕SCOTT, Robert James appointedsecretary
- 2014-01-06➕SCOTT, Robert James appointeddirector
- 2014-01-06➖STRONG, Andrew Jonathan Peter resigneddirector
- 2013-11-29🔒Charge registered #2Lender: Deutsche Trustee Company Limited as Obligor Security Trustee
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 high ·Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.
Evidence: 2021-12-23: legacy
Group structure
Automobile Association Developments Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Automobile Association Developments Limited Corporate entity | 75–100% | — | 75-100% shares · firm interest | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 18 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Deutsche Trustee Company as Obligor Security Trustee Deutsche Trustee Company Limited as Obligor Security Trustee | A registered charge | 2 properties | 29/11/2013 | — | |
| outstanding | Aa Pension Funding LP | A registered charge | 2 properties | 29/11/2013 | — |