ARMED FORCES FINANCIAL SERVICES LIMITED

🌳Matureactive

08676617 · ltd · incorporated 2013-09-04

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Sept 2025

Net worth

—

book net assets

Opportunity

79/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: SIC 99999

Sector: Extraterritorial bodies

Investor take

Pursue

Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

2 officers (2 active, 2 linked, 2 with DOB)

Ownership & PSC

2 active PSC(s) of 4 total, 4 with control declared

Director network

5 connected companies via shared directors

Filing history

36 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

79/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102

Metric	2025-09-30	2024-09-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 accounts

Counts from Companies House filing history.

Corporate timeline (19 events)Click to expand

2026-04-08
📄
accounts-with-accounts-type-dormant
accounts · AA
2024-11-22
📄
accounts-with-accounts-type-dormant
accounts · AA
2023-10-31
📄
accounts-with-accounts-type-dormant
accounts · AA
2022-11-11
📄
accounts-with-accounts-type-dormant
accounts · AA
2021-12-14
📄
accounts-with-accounts-type-dormant
accounts · AA
2020-12-21
📄
accounts-with-accounts-type-dormant
accounts · AA
2019-10-22
📄
accounts-with-accounts-type-dormant
accounts · AA
2018-11-20
📄
accounts-with-accounts-type-dormant
accounts · AA
2018-09-03
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2018-09-03
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2018-08-28
📄
change-person-director-company-with-change-date
officers · CH01
2018-08-28
📄
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2018-08-28
📄
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2018-08-28
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2017-10-09
📄
accounts-with-accounts-type-dormant
accounts · AA
2017-08-29
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2013-09-04
🏢
Company incorporated
As ARMED FORCES FINANCIAL SERVICES LIMITED
2013-09-04
➕
BLAIR, Paul Allen appointed
director
2013-09-04
➕
KERRY, Dianne appointed
director

Owner dependency

71/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Senior director age: Director aged approximately 59 — approaching natural succession window.
+No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

59/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
secondary12+ year tenure: Director in role 13 years.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Ms Dianne Kerry Individual · British · DOB 09/1967 · age 59	25–50%	25–50%	board control25-50% shares · 25-50% voting · board control	06/04/2016
Mr Paul Allen Blair Individual · British · DOB 03/1971 · age 55	25–50%	25–50%	board control25-50% shares · 25-50% voting · board control	06/04/2016

2 historic (ceased) PSCs

Ms Dianne Irvineceased 06/04/2016· 25-50% shares · 25-50% voting
Mr Paul Allen Blairceased 06/04/2016· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Other · TN postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
A W GREGORY & COMPANY LIMITED→ 05591314 · est 2005 · no financials extracted	—	—	—	—	20y	—	—
ANORAK DIGITAL LTD→ 13213824 · est 2021 · no financials extracted	—	—	—	—	5y	—	—
ANTANO KANDROTO PARAMOS FONDAS→ 15392337 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
ARRAN PHARMACEUTICALS LTD→ 16585449 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ASHFORD CHRISTIAN FELLOWSHIP→ 09021910 · est 2014 · no financials extracted	—	—	—	—	11y	—	—
ASHFORD PARTNERSHIP AGAINST CRIME LTD→ 12740461 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
ASSOCIATION OF SERVICE DROP-IN CENTRES LTD→ 12727846 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
ASTORIA TRADING & CONSULTING LTD→ 07495499 · est 2011 · no financials extracted	—	—	—	—	15y	—	—
AUCTUS ADVISORS LLP→ OC429983 · est 2019 · no financials extracted	—	—	—	—	6y	—	—
AUKER HUTTON LIMITED→ 11789454 · est 2019 · no financials extracted	—	—	—	—	7y	—	—
AUSCOT LIMITED→ 01169549 · est 1974 · no financials extracted	—	—	—	—	51y	—	—
AUSTENS DRIVE (SEVENOAKS) LIMITED→ 04037922 · est 2000 · no financials extracted	—	—	—	—	25y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2013-09-04

Jurisdictionengland-wales

Primary SIC99999 — SIC 99999

Registered office

Affs The Elwick Club

Church Road

Ashford

Kent

TN23 1RD

England

Filing status

Accounts

Next due: 2027-06-30

Last made up to: 2025-09-30

Confirmation statement

Next due: 2026-09-18

Last: 2025-09-04

Officers (2 active · 0 resigned)

BLAIR, Paul Allen→

director · ~55y · appointed 2013-09-04

View their other companies + combined net worth →

Active

KERRY, Dianne→

director · ~59y · appointed 2013-09-04

View their other companies + combined net worth →

Active

Click a director name to see their full track record across all companies.