42 CREATIVE THINKING LIMITED

🌳Matureactive
08688296 · ltd · incorporated 2013-09-12
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Sept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Average employees2200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-12-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-01-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-12-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-11-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-11-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2019-12-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-01-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-05-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2018-05-16
    ➕
    PARKMAN, Heidi Jane appointed
    director
  11. 2018-02-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2016-12-07
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-09-21
    📄
    resolution
    resolution · RESOLUTIONS
  14. 2016-09-21
    📄
    capital-name-of-class-of-shares
    capital · SH08
  15. 2016-09-20
    📄
    capital-variation-of-rights-attached-to-shares
    capital · SH10
  16. 2016-09-15
    📍
    move-registers-to-sail-company-with-new-address
    address · AD03
  17. 2013-09-12
    🏢
    Company incorporated
    As 42 CREATIVE THINKING LIMITED
  18. 2013-09-12
    ➕
    PARKMAN, Stephen John appointed
    director

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Stephen John Parkman
Individual · British · DOB 11/1966 · age 60
50–75%
50–75%board control50-75% shares · 50-75% voting · board control06/04/2016
Mrs Heidi Jane Parkman
Individual · British · DOB 01/1966 · age 60
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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———————
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-09-12
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

82 Milnthorpe Road
Kendal
Cumbria
LA9 5HP

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-26
Last: 2025-09-12

Officers (2 active · 0 resigned)

PARKMAN, Heidi Jane→
director · ~60y · appointed 2018-05-16
View their other companies + combined net worth →
Active
PARKMAN, Stephen John→
director · ~60y · appointed 2013-09-12
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (31 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-02
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-12
accounts-with-accounts-type-micro-entity
accounts · AA
2021-11-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-13
accounts-with-accounts-type-micro-entity
accounts · AA
2020-11-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-29
accounts-with-accounts-type-micro-entity
accounts · AA
2019-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-09-12
accounts-with-accounts-type-micro-entity
accounts · AA
2019-01-18