ALERTA LTD

💤Zombieactive
08708400 · ltd · incorporated 2013-09-27
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2025
Net worth
£-87.2k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 82). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -91% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £87,234
Cash draining
Cash down 91% YoY
Cash YoY
-91%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£202
↓ 91% YoY
Net Worth
-£87k
↓ 11% YoY
Current Assets
£3k
↓ 38% YoY
Current Liabilities
-£87k-£69k-£50k-£32k-£13k£5kSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-09-302024-09-30
Total assets£22.4k£31.6k
Current assets£3.3k£5.3k
Cash£202£2.3k
Debtors£3.1k£3.0k
Net assets£-87.2k£-78.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2026-04-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-02-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-05-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-06-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-04-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-06-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-04-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-06-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-06-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2018-07-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-11-23
    📄
    capital-name-of-class-of-shares
    capital · SH08
  12. 2017-06-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-06-23
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-04-06
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2014-10-14
    STANTON, Alan appointed
    director
  16. 2014-10-14
    HARWOOD, Alan John resigned
    director
  17. 2013-09-27
    🏢
    Company incorporated
    As ALERTA LTD
  18. 2013-09-27
    HARWOOD, Alan John appointed
    director

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 82 — succession pressure is live.

Succession & seller-readiness

80/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 82 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Alan Stanton
Individual · British · DOB 06/1944 · age 82
sig. influencesignificant influence01/03/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-09-27
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities

Registered office

Fleet House,
Unit 3, 1 Armstrong Road
Benfleet
Essex
SS7 4FH
England

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2027-05-12
Last: 2026-04-28

Officers (1 active · 1 resigned)

STANTON, Alan
director · ~82y · appointed 2014-10-14
View their other companies + combined net worth →
Active
HARWOOD, Alan John
director · ~79y · appointed 2013-09-27 · resigned 2014-10-14
Resigned

Click a director name to see their full track record across all companies.

Recent filings (33 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-10
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-04-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-04-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-06
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-23