ANGELS SALES & MARKETING LIMITED

💤Zombieactive
08721969 · ltd · incorporated 2013-10-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
£-13.3k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Agents involved in the sale of a variety of goods
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £13,273
Net assets shrinking
Down £20,466 YoY
Cash YoY
+790%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£4k
↑ 790% YoY
Net Worth
-£13k
↓ 285% YoY
Current Assets
£10k
↓ 36% YoY
Current Liabilities
-£13k-£8k-£2k£4k£10k£15kOct 2024Oct 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-10-312024-10-31
Total assets£-13.3k£7.2k
Current assets£9.9k£15.5k
Cash£4.3k£484
Debtors£600£600
Net assets£-13.3k£7.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2026-04-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-06-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-07-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-12-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-03-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-12-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-06-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-06-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2020-01-07
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  11. 2019-12-24
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  12. 2019-07-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-04-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2017-07-06
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-06-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2013-10-07
    🏢
    Company incorporated
    As ANGELS SALES & MARKETING LIMITED
  17. 2013-10-07
    ROBINSON, Deborah appointed
    secretary
  18. 2013-10-07
    ROBINSON, Deborah appointed
    director

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Deborah Robinson
Individual · English · DOB 10/1965 · age 61
75100%
75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-10-07
Jurisdictionengland-wales
Primary SIC46190 — Agents involved in the sale of a variety of goods

Registered office

Highcroft Highcroft Drive
Rudgwick
Horsham
RH12 3DB
England

Filing status

Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-06-16
Last: 2025-06-02

Officers (2 active · 0 resigned)

ROBINSON, Deborah
secretary · appointed 2013-10-07
View their other companies + combined net worth →
Active
ROBINSON, Deborah
director · ~61y · appointed 2013-10-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (37 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-06-02