AIRTIME REWARDS LIMITED
- · Thesis: well-run, low negotiation leverage
- 96090Other service activities n.e.c.
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (26 events)Click to expand
- 2025-12-22📄capital-allotment-sharescapital · SH01
- 2025-10-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-30➖PUGH, James resigneddirector
- 2025-09-18📄accounts-with-accounts-type-fullaccounts · AA
- 2024-09-23📄accounts-with-accounts-type-fullaccounts · AA
- 2024-02-09📄memorandum-articlesincorporation · MA
- 2024-02-09📄resolutionresolution · RESOLUTIONS
- 2023-10-13📄accounts-with-accounts-type-fullaccounts · AA
- 2022-10-04📄accounts-with-accounts-type-smallaccounts · AA
- 2022-06-29📄capital-cancellation-sharescapital · SH06
- 2022-06-29📄capital-return-purchase-own-sharescapital · SH03
- 2022-04-20📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2022-04-20📄second-filing-capital-allotment-sharescapital · RP04SH01
- 2022-04-09📄resolutionresolution · RESOLUTIONS
- 2022-04-06📄capital-allotment-sharescapital · SH01
- 2021-09-16📄accounts-with-accounts-type-smallaccounts · AA
- 2021-06-22📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2020-03-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-03-07➕PUGH, James appointeddirector
- 2019-12-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-12-20📄resolutionresolution · RESOLUTIONS
- 2015-08-07➕GRAHAM, Neale Spear appointeddirector
- 2015-02-26➕GRAHAM, Joshua Spear appointeddirector
- 2013-10-14🏢Company incorporatedAs AIRTIME REWARDS LIMITED
- 2013-10-14➕WARD, Adam appointedsecretary
- 2013-10-14➕WARD, Adam Stuart appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Founder name in company name: Company name contains director surname "WARD" — strong identity link between founder and business.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Adam Stuart Ward Individual · British · DOB 09/1979 · age 47 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mr Joshua Spear Graham Individual · British · DOB 07/1990 · age 36 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 1 resigned)
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