AIRTIME REWARDS LIMITED

🌳Matureactive
08731821 · ltd · incorporated 2013-10-14
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
ALSO REGISTERED FOR
  • 96090Other service activities n.e.c.
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (4 active, 5 linked, 4 with DOB)
86
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
12 connected companies via shared directors
81
Filing history
63 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2025-12-22
    📄
    capital-allotment-shares
    capital · SH01
  2. 2025-10-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-09-30
    PUGH, James resigned
    director
  4. 2025-09-18
    📄
    accounts-with-accounts-type-full
    accounts · AA
  5. 2024-09-23
    📄
    accounts-with-accounts-type-full
    accounts · AA
  6. 2024-02-09
    📄
    memorandum-articles
    incorporation · MA
  7. 2024-02-09
    📄
    resolution
    resolution · RESOLUTIONS
  8. 2023-10-13
    📄
    accounts-with-accounts-type-full
    accounts · AA
  9. 2022-10-04
    📄
    accounts-with-accounts-type-small
    accounts · AA
  10. 2022-06-29
    📄
    capital-cancellation-shares
    capital · SH06
  11. 2022-06-29
    📄
    capital-return-purchase-own-shares
    capital · SH03
  12. 2022-04-20
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  13. 2022-04-20
    📄
    second-filing-capital-allotment-shares
    capital · RP04SH01
  14. 2022-04-09
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2022-04-06
    📄
    capital-allotment-shares
    capital · SH01
  16. 2021-09-16
    📄
    accounts-with-accounts-type-small
    accounts · AA
  17. 2021-06-22
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  18. 2020-03-20
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  19. 2020-03-07
    PUGH, James appointed
    director
  20. 2019-12-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  21. 2019-12-20
    📄
    resolution
    resolution · RESOLUTIONS
  22. 2015-08-07
    GRAHAM, Neale Spear appointed
    director
  23. 2015-02-26
    GRAHAM, Joshua Spear appointed
    director
  24. 2013-10-14
    🏢
    Company incorporated
    As AIRTIME REWARDS LIMITED
  25. 2013-10-14
    WARD, Adam appointed
    secretary
  26. 2013-10-14
    WARD, Adam Stuart appointed
    director

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Founder name in company name: Company name contains director surname "WARD" — strong identity link between founder and business.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Adam Stuart Ward
Individual · British · DOB 09/1979 · age 47
2550%
25–50%25-50% shares · 25-50% voting06/04/2016
Mr Joshua Spear Graham
Individual · British · DOB 07/1990 · age 36
2550%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-10-14
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

5th Floor Queens House
Queen Street
Manchester
M2 5HT
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-15
Last: 2025-08-01

Officers (4 active · 1 resigned)

WARD, Adam
secretary · appointed 2013-10-14
View their other companies + combined net worth →
Active
GRAHAM, Joshua Spear
director · ~36y · appointed 2015-02-26
View their other companies + combined net worth →
Active
GRAHAM, Neale Spear
director · ~64y · appointed 2015-08-07
View their other companies + combined net worth →
Active
WARD, Adam Stuart
director · ~47y · appointed 2013-10-14
View their other companies + combined net worth →
Active
PUGH, James
director · ~37y · appointed 2020-03-07 · resigned 2025-09-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (63 total)

capital-allotment-shares
capital · SH01
2025-12-22
termination-director-company-with-name-termination-date
officers · TM01
2025-10-01
accounts-with-accounts-type-full
accounts · AA
2025-09-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-01
accounts-with-accounts-type-full
accounts · AA
2024-09-23
confirmation-statement-with-updates
confirmation-statement · CS01
2024-08-01
memorandum-articles
incorporation · MA
2024-02-09
resolution
resolution · RESOLUTIONS
2024-02-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-01
accounts-with-accounts-type-full
accounts · AA
2023-10-13
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-26
accounts-with-accounts-type-small
accounts · AA
2022-10-04
capital-cancellation-shares
capital · SH06
2022-06-29
capital-return-purchase-own-shares
capital · SH03
2022-06-29
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2022-04-20