APOLLO MARKETING LIMITED
💤Zombieactive
08763337 · ltd · incorporated 2013-11-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£439
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Agents specialised in the sale of other particular products
Sector: Wholesale & retail
Investor take
PursueAsset-holding vehicle with a 68-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
35 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £439
Key financials
2 years extracted from filed iXBRL accountsCash
£5k
Net Worth
£439
Current Assets
£7k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £672 | — |
| Current assets | £6.9k | — |
| Cash | £5.2k | — |
| Debtors | £1.7k | — |
| Net assets | £439 | — |
| Average employees | — | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-06-10📄capital-allotment-sharescapital · SH01
- 2025-05-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-28📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-03-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-07-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-11-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-11-11📄capital-allotment-sharescapital · SH01
- 2022-04-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-02-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-06-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-11-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2017-11-20📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2015-07-31➖SUTTON, Gary Brian resigneddirector
- 2013-11-05🏢Company incorporatedAs APOLLO MARKETING LIMITED
- 2013-11-05➕BANKS, Gary John appointeddirector
- 2013-11-05➕SUTTON, Gary Brian appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 68 — succession pressure is live.
Succession & seller-readiness
78/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Gary John Banks Individual · British · DOB 11/1958 · age 68 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 06/04/2016 |
Mrs Susan Elizabeth Banks Individual · British · DOB 06/1962 · age 64 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 26/05/2017 |
1 historic (ceased) PSC
- Mr Gary Brian Suttonceased 26/05/2017· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · NN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ALFORDSON INTERNATIONAL TRADE LTD→ 16343665 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AMS WHOLESALE LTD→ 11297281 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AMZENFA GROUP LTD→ 16413842 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ANDAURAMA LTD LIMITED→ 15335914 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ANDOMO LIMITED→ 10250182 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ANDSOM SKIN LIMITED→ 16078684 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ANGEL-MAXINCIA CLOTHING LTD→ 11687786 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ANGLING ON LINE LIMITED→ 03811864 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ANKT SERVICES LTD→ 16299429 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ANNA WHOLESALES LTD→ 16516188 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ANTHESTH LIMITED→ 09375519 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| APPLIED SCIENCE (UK) LTD→ 09276253 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2013-11-05
Jurisdictionengland-wales
Primary SIC46180 — Agents specialised in the sale of other particular products
Registered office
Henge Barn Pury Hill Business Park
Alderton Road
Towcester
Northamptonshire
NN12 7LS
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-19
Last: 2025-11-05
Officers (1 active · 1 resigned)
BANKS, Gary John→
Activedirector · ~68y · appointed 2013-11-05
View their other companies + combined net worth →
SUTTON, Gary Brian→
Resigneddirector · ~63y · appointed 2013-11-05 · resigned 2015-07-31
Click a director name to see their full track record across all companies.
Recent filings (35 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-20
capital-allotment-shares
capital · SH01
2025-06-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-05
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-11-11
capital-allotment-shares
capital · SH01
2022-11-11
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-08