AJ ADVISORY LIMITED
🌳Matureactive
08769782 · ltd · incorporated 2013-11-11
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-2.5k
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
34 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £2,475
Net assets shrinking
Down £21,129 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£2k
↓ 113% YoY
Current Assets
£14k
↓ 84% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £-2.5k | £18.7k |
| Current assets | £13.8k | £85.3k |
| Net assets | £-2.5k | £18.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2025-06-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-25📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-24📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-10-24📄change-person-director-company-with-change-dateofficers · CH01
- 2024-05-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-05-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-10-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-07-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-12-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-12-13📄capital-allotment-sharescapital · SH01
- 2017-12-13📄termination-director-company-with-name-termination-dateofficers · TM01
- 2017-12-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2017-12-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2017-12-10➕LALANI-COOPER, Ashraf appointeddirector
- 2017-12-10➕LALANI-COOPER, Ashraf appointeddirector
- 2017-12-10➖LALANI-COOPER, Ashraf resigneddirector
- 2013-11-11🏢Company incorporatedAs AJ ADVISORY LIMITED
- 2013-11-11➕COOPER, Anthony James appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
59/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Ashraf Lalani-Cooper Individual · British · DOB 08/1979 · age 47 | 25–50% | — | 25-50% shares | 10/12/2017 |
Mr Anthony Cooper Individual · British · DOB 08/1964 · age 62 | 25–50% | — | 25-50% shares | 01/11/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · BR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ADVED INFOTECH LIMITED→ 15254332 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVIK CONSULTING LIMITED→ 15012591 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVIKAZ MOTOR SPORT LIMITED→ 14447417 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ADVOCACY DIRECT GROUP LIMITED→ 11714846 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AFFABILIS LIMITED→ 06018314 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| AFFORDABLE ACCOUNTING SOLUTIONS LTD→ 15691059 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AGBW - QS LIMITED→ 13674478 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AGN STAFFING LTD→ 16266786 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AI CONTROL SERVICES LIMITED→ 15473164 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AI-JS ANALYTICS LTD→ 15426535 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AJ'S LUXURY ELITE LTD→ 16969804 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AJA LEGAL SERVICES LTD→ 05726216 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2013-11-11
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
59 Lubbock Road
Chislehurst
Kent
BR7 5JG
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-06-25
Last: 2025-06-11
Officers (2 active · 1 resigned)
COOPER, Anthony James→
Activedirector · ~62y · appointed 2013-11-11
View their other companies + combined net worth →
LALANI-COOPER, Ashraf→
Activedirector · ~47y · appointed 2017-12-10
View their other companies + combined net worth →
LALANI-COOPER, Ashraf→
Resigneddirector · ~47y · appointed 2017-12-10 · resigned 2017-12-10
Click a director name to see their full track record across all companies.
Recent filings (34 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-16
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-08
change-person-director-company-with-change-date
officers · CH01
2024-10-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-24
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-10-24
change-person-director-company-with-change-date
officers · CH01
2024-10-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-17
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-18
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-23
accounts-with-accounts-type-micro-entity
accounts · AA
2020-10-24