ADIA PR LTD
💤Zombieactive
08781160 · ltd · incorporated 2013-11-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
£54.0k
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
42 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £53,976
Net assets shrinking
Down £579 YoY
Cash YoY
-17%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£29k
↓ 17% YoY
Net Worth
£54k
↓ 1.1% YoY
Current Assets
£112k
↑ 27% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Total assets | £68.5k | £79.7k |
| Current assets | £112.0k | £88.4k |
| Cash | £28.6k | £34.7k |
| Debtors | £83.4k | £53.7k |
| Net assets | £54.0k | £54.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
5
filings
- • 3 officers
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Last 180 days
5
filings
- • 3 officers
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2026-03-10📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-03-10📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-10📄change-person-director-company-with-change-dateofficers · CH01
- 2025-07-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-30➖SHADRACK, David Anthony Armstrong resigneddirector
- 2024-12-30📄capital-allotment-sharescapital · SH01
- 2024-12-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-07-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-03-21📄capital-allotment-sharescapital · SH01
- 2022-03-21📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-03-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-03-09➕SHADRACK, David Anthony Armstrong appointeddirector
- 2022-03-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-08-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-08-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2013-11-19🏢Company incorporatedAs ADIA PR LTD
- 2013-11-19➕SHADRACK, Alison appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
58/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Alison Shadrack Individual · British · DOB 12/1971 · age 55 | 50–75% | — | 50-75% shares | 06/04/2016 |
Mr David Anthony Armstrong Shadrack Individual · British · DOB 08/1964 · age 62 | 25–50% | — | 25-50% shares | 10/03/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A H MARINE CONSULTANTS LTD→ 16678114 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A J B ACCOUNTANTS LTD.→ 05016227 · est 2004 · no financials extracted | — | — | — | — | 22y | — | — |
| A.J CARE CONSULTANCY LTD→ 16669449 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A&G JEFFERSON LIMITED→ 07979738 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| ACCOUNTICORN LIMITED→ 15537882 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ACCOUNTING FOR THE ARTS LIMITED→ 14307780 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ACCOUNTING SOLUTIONS (ANGLIA) LIMITED→ 04507799 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ACCUMARK MANAGEMENT & ACCOUNTANCY LTD→ 16168004 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ADAM ADAMS CONSULTING LTD→ 15352816 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADAUXI SERVICES LIMITED→ 15154400 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANCED VEHICLE WORKS LTD→ 15802859 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVISORY 73 LIMITED→ 16942630 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2013-11-19
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities
Registered office
Hillside Nayland Road
Great Horkesley
Colchester
CO6 4AJ
England
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2027-03-21
Last: 2026-03-07
Officers (1 active · 1 resigned)
SHADRACK, Alison→
Activedirector · ~55y · appointed 2013-11-19
View their other companies + combined net worth →
SHADRACK, David Anthony Armstrong→
Resigneddirector · ~62y · appointed 2022-03-09 · resigned 2024-12-30
Click a director name to see their full track record across all companies.
Recent filings (42 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-10
change-person-director-company-with-change-date
officers · CH01
2026-03-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-10
change-person-director-company-with-change-date
officers · CH01
2026-03-10
change-person-director-company-with-change-date
officers · CH01
2026-03-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-11
capital-allotment-shares
capital · SH01
2024-12-30
termination-director-company-with-name-termination-date
officers · TM01
2024-12-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-23
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-22