AERON BRANDING LIMITED
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 400 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 address
- • 2 address
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (22 events)Click to expand
- 2026-04-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-04-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-12-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-02-13📄change-person-director-company-with-change-dateofficers · CH01
- 2024-12-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-12-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-08📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2021-04-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-03-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-19📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2020-08-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2015-01-29➖F&L COSEC LIMITED resignedcorporate-secretary
- 2014-01-13🏢Company incorporatedAs AERON BRANDING LIMITED
- 2014-01-13➕MILLARD-BEER, Matthew William appointeddirector
- 2014-01-13➕MILLARD-BEER, Tamara Jane appointeddirector
- 2014-01-13➕F&L COSEC LIMITED appointedcorporate-secretary
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 12 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Matthew William Millard-Beer Individual · British · DOB 01/1970 · age 56 | 50–75% | — | 50-75% shares | 12/01/2017 |
Tamara-Jane Millard-Beer Individual · British · DOB 12/1973 · age 53 | 25–50% | — | 25-50% shares | 12/01/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
Click a director name to see their full track record across all companies.