A J E-COMMERCE LTD

💤Zombieactive
08874162 · ltd · incorporated 2014-02-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2026
Net worth
—
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Other amusement and recreation activities n.e.c.
Sector: Arts, entertainment & recreation
Investor take
Pursue
Active trading company with a 70-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2026-02-28
Average employees100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 2 accounts
Last 180 days
3
filings
  • • 2 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-04-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2026-04-13
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  3. 2025-06-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-03-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-06-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-06-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-06-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-06-29
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2018-06-29
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  12. 2018-06-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-05-01
    ➖
    POWELL - CARDEN, Victoria resigned
    director
  14. 2018-02-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  15. 2017-10-11
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2017-10-11
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2017-10-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  18. 2017-09-30
    ➕
    GERRARD, Susan Rose appointed
    director
  19. 2017-09-30
    ➖
    ELLIOTT, Ayshea Julia resigned
    director
  20. 2017-09-30
    ➕
    POWELL - CARDEN, Victoria appointed
    director
  21. 2014-02-04
    🏢
    Company incorporated
    As A J E-COMMERCE LTD
  22. 2014-02-04
    ➕
    ELLIOTT, Ayshea Julia appointed
    director

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Susan Rose Gerrard
Individual · British · DOB 06/1956 · age 70
25–50%
25–50%25-50% shares · 25-50% voting30/09/2017
2 historic (ceased) PSCs
  • Ms Victoria Powell - Cardenceased 01/05/2018· 25-50% shares
  • Mrs Ayshea Julia Elliottceased 30/09/2017· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Company details

Statusactive
Typeltd
Incorporated2014-02-04
Jurisdictionengland-wales
Primary SIC93290 — Other amusement and recreation activities n.e.c.

Registered office

10 Broad O Th Lane
Shevington
Wigan
WN6 8EA
England

Filing status

Accounts
Next due: 2027-11-30
Last made up to: 2026-02-28
Confirmation statement
Next due: 2027-02-18
Last: 2026-02-04

Officers (1 active · 2 resigned)

GERRARD, Susan Rose→
director · ~70y · appointed 2017-09-30
View their other companies + combined net worth →
Active
ELLIOTT, Ayshea Julia→
director · ~48y · appointed 2014-02-04 · resigned 2017-09-30
Resigned
POWELL - CARDEN, Victoria→
director · ~53y · appointed 2017-09-30 · resigned 2018-05-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (37 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-13
change-account-reference-date-company-previous-extended
accounts · AA01
2026-04-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-18