1ST CHOICE DECORATOR LIMITED
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-02-28 | 2024-02-29 |
|---|---|---|
| Total assets | — | £31.0k |
| Current assets | — | £54.1k |
| Net assets | — | £1.3k |
| Average employees | 200 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (17 events)Click to expand
- 2025-11-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-11-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-10-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-03-02📄accounts-amended-with-accounts-type-micro-entityaccounts · AAMD
- 2019-12-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-12-19📄change-person-director-company-with-change-dateofficers · CH01
- 2019-12-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-11-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-04-23📄accounts-amended-with-accounts-type-micro-entityaccounts · AAMD
- 2018-11-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-04-19📄accounts-amended-with-accounts-type-total-exemption-smallaccounts · AAMD
- 2017-11-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2014-02-12🏢Company incorporatedAs 1ST CHOICE DECORATOR LIMITED
- 2014-02-12➕SAMUELS, Dean appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 12 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Dean Samuels Individual · British · DOB 06/1982 · age 44 | 75–100% | — | 75-100% shares | 01/02/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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