AFFINITY ASSET MANAGEMENT LTD
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-02-28 | 2024-02-28 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 address
- • 1 address
- • 1 address
- • 1 confirmation-statement
Corporate timeline (20 events)Click to expand
- 2026-05-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-03-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-08-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-07-06📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-10-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-09-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-09-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-03-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-02-28➖HAZLEDINE, Matthew James resigneddirector
- 2020-02-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-02-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-02-28📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2019-11-01📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-04-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-06-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-02-17🏢Company incorporatedAs AFFINITY ASSET MANAGEMENT LTD
- 2014-02-17➕PAINTER, Ian Scott appointeddirector
- 2014-02-17➕HAZLEDINE, Matthew James appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 12 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Ian Scott Painter Individual · British · DOB 12/1965 · age 61 | 50–75% | — | 50-75% shares | 06/04/2016 |
Ms Samantha Newman Individual · British · DOB 04/1972 · age 54 | 25–50% | — | 25-50% shares | 02/10/2019 |
1 historic (ceased) PSC
- Mr Matthew James Hazledineceased 02/10/2019· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
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Registered office
Filing status
Officers (1 active · 1 resigned)
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