SWC PARTNERSHIP LTD

🌳Matureactive
09002592 · ltd · incorporated 2014-04-17
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 65/100. Strong seller-intent signal (63/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 6 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
36 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 officers
Last 90 days
1
filing
  • 1 officers
Last 180 days
1
filing
  • 1 officers
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2026-06-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2025-09-30
    CRISTAL, Simon resigned
    director
  3. 2025-09-30
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-09-18
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2025-09-17
    SMITH, Alice Rose appointed
    director
  6. 2025-08-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2025-06-10
    GARNER, Stephanie Naomi resigned
    director
  8. 2025-06-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2025-03-13
    GARNER, Stephanie Naomi appointed
    director
  10. 2025-03-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  11. 2024-03-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2023-06-15
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  13. 2023-03-06
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  14. 2023-03-06
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2023-03-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  16. 2023-02-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2023-02-23
    SEYMOUR-STUBBS, Julian appointed
    director
  18. 2021-11-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2020-11-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  20. 2020-07-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  21. 2020-06-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  22. 2020-05-28
    CRISTAL, John Joseph resigned
    director
  23. 2019-10-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  24. 2018-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  25. 2016-07-18
    SZOSTAK, Weronika resigned
    director
  26. 2014-04-17
    🏢
    Company incorporated
    As SWC PARTNERSHIP LTD
  27. 2014-04-17
    CRISTAL, John Joseph appointed
    director
  28. 2014-04-17
    CRISTAL, Simon appointed
    director
  29. 2014-04-17
    SZOSTAK, Weronika appointed
    director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 68 — succession pressure is live.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-05-01

Group structure

Up There, Everywhere International Ab, Company No 556882-5730 is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Up There, Everywhere International Ab, Company No 556882-5730
Corporate parent · holds 75-100% shares
ultimate parent
SWC PARTNERSHIP LTD
This company · 09002592

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Up There, Everywhere International Ab, Company No 556882-5730
Corporate entity
75100%
75-100% shares23/02/2023
1 historic (ceased) PSC
  • Mr Simon Cristalceased 23/02/2023· 50-75% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-04-17
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

Lonsdale Gate
Lonsdale Gardens
Tunbridge Wells
TN1 1NU
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-05-01OVERDUE
Last: 2025-04-17

Officers (2 active · 4 resigned)

SEYMOUR-STUBBS, Julian
director · ~68y · appointed 2023-02-23
View their other companies + combined net worth →
Active
SMITH, Alice Rose
director · ~37y · appointed 2025-09-17
View their other companies + combined net worth →
Active
CRISTAL, John Joseph
director · ~64y · appointed 2014-04-17 · resigned 2020-05-28
Resigned
CRISTAL, Simon
director · ~37y · appointed 2014-04-17 · resigned 2025-09-30
Resigned
GARNER, Stephanie Naomi
director · ~33y · appointed 2025-03-13 · resigned 2025-06-10
Resigned
SZOSTAK, Weronika
director · ~40y · appointed 2014-04-17 · resigned 2016-07-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (36 total)

change-person-director-company-with-change-date
officers · CH01
2026-06-07
termination-director-company-with-name-termination-date
officers · TM01
2025-09-30
appoint-person-director-company-with-name-date
officers · AP01
2025-09-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-27
termination-director-company-with-name-termination-date
officers · TM01
2025-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-23
appoint-person-director-company-with-name-date
officers · AP01
2025-03-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-25
change-account-reference-date-company-current-extended
accounts · AA01
2023-06-15
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-23
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2023-03-06
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-03-06
appoint-person-director-company-with-name-date
officers · AP01
2023-03-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-27