VARIABLE MESSAGE SIGNS LIMITED

🌳Matureactive
09103302 · ltd · incorporated 2014-06-26
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
73/100
Strong
🔔
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What this business does
Primary activity: SIC 27400
Sector: Manufacturing
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
10 officers (3 active, 10 linked, 7 with DOB)
84
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
18 connected companies via shared directors
90
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (36 events)Click to expand
  1. 2025-09-10
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-08-22
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2025-08-21
    ATTERBURY, Karen Lorraine appointed
    director
  4. 2025-04-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2025-04-14
    NICHOLS, Hannah Kate resigned
    director
  6. 2024-10-07
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  7. 2024-10-07
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  8. 2024-09-30
    ATTERBURY, Karen Lorraine appointed
    secretary
  9. 2024-09-30
    HENDERSON, Charles Alex resigned
    secretary
  10. 2024-07-04
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2023-08-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  12. 2023-08-02
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2022-09-13
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  14. 2022-07-18
    SIMMONS, Paul resigned
    director
  15. 2022-07-18
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2021-09-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  17. 2020-11-17
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2020-11-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  19. 2020-11-12
    MUIR, Derek William resigned
    director
  20. 2020-11-12
    SIMMONS, Paul appointed
    director
  21. 2020-10-22
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  22. 2020-06-08
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  23. 2020-04-09
    HAMILTON, William Bell resigned
    director
  24. 2020-02-12
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  25. 2020-01-01
    NICHOLS, Hannah Kate appointed
    director
  26. 2019-09-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  27. 2019-08-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  28. 2015-01-01
    HENDERSON, Charles Alex appointed
    secretary
  29. 2015-01-01
    HUMPHREYS, John Christopher resigned
    secretary
  30. 2014-07-11
    WHITEHOUSE, Joel Paul appointed
    director
  31. 2014-07-11
    HUMPHREYS, John Christopher appointed
    secretary
  32. 2014-07-11
    HOOD, John Philip resigned
    director
  33. 2014-07-11
    MUIR, Derek William appointed
    director
  34. 2014-07-08
    HOOD, John Philip appointed
    director
  35. 2014-06-26
    🏢
    Company incorporated
    As VARIABLE MESSAGE SIGNS LIMITED
  36. 2014-06-26
    HAMILTON, William Bell appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

41/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Hill & Smith Infrastructure Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Hill & Smith Infrastructure Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
VARIABLE MESSAGE SIGNS LIMITED
This company · 09103302

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Hill & Smith Infrastructure Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-06-26
Jurisdictionengland-wales
Primary SIC27400 — SIC 27400

Registered office

Westhaven House Arleston Way
Shirley
Solihull
West Midlands
B90 4LH

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-06
Last: 2025-07-23

Officers (3 active · 7 resigned)

ATTERBURY, Karen Lorraine
secretary · appointed 2024-09-30
View their other companies + combined net worth →
Active
ATTERBURY, Karen Lorraine
director · ~50y · appointed 2025-08-21
View their other companies + combined net worth →
Active
WHITEHOUSE, Joel Paul
director · ~52y · appointed 2014-07-11
View their other companies + combined net worth →
Active
HENDERSON, Charles Alex
secretary · appointed 2015-01-01 · resigned 2024-09-30
Resigned
HUMPHREYS, John Christopher
secretary · appointed 2014-07-11 · resigned 2015-01-01
Resigned
HAMILTON, William Bell
director · ~60y · appointed 2014-06-26 · resigned 2020-04-09
Resigned
HOOD, John Philip
director · ~67y · appointed 2014-07-08 · resigned 2014-07-11
Resigned
MUIR, Derek William
director · ~66y · appointed 2014-07-11 · resigned 2020-11-12
Resigned
NICHOLS, Hannah Kate
director · ~51y · appointed 2020-01-01 · resigned 2025-04-14
Resigned
SIMMONS, Paul
director · ~59y · appointed 2020-11-12 · resigned 2022-07-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (52 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-09-10
appoint-person-director-company-with-name-date
officers · AP01
2025-08-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-06
termination-director-company-with-name-termination-date
officers · TM01
2025-04-28
termination-secretary-company-with-name-termination-date
officers · TM02
2024-10-07
appoint-person-secretary-company-with-name-date
officers · AP03
2024-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-02
accounts-with-accounts-type-dormant
accounts · AA
2024-07-04
confirmation-statement-with-updates
confirmation-statement · CS01
2023-08-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2023-08-07
accounts-with-accounts-type-dormant
accounts · AA
2023-08-02
accounts-with-accounts-type-dormant
accounts · AA
2022-09-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-08
termination-director-company-with-name-termination-date
officers · TM01
2022-07-18
accounts-with-accounts-type-dormant
accounts · AA
2021-09-30