BEAUTY ADVISORY LIMITED

🌳Matureactive
09125419 · ltd · incorporated 2014-07-10
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: SIC 46450
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 70229Management consultancy activities other than financial management
Investor take
Pursue
Active trading company with a 69-year-old founder — textbook succession opportunity.

Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (63/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-03-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-03-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-03-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-05-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-12-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2021-12-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2021-12-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2021-07-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2021-07-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2021-05-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-10-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2020-09-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2020-09-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2020-09-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2020-07-31
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2020-07-27
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  17. 2019-07-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2019-06-01
    ➕
    DAYAL, Emmy Pascall appointed
    director
  19. 2019-06-01
    ➕
    DAYAL, Marcus Hiten appointed
    director
  20. 2014-07-10
    🏢
    Company incorporated
    As BEAUTY ADVISORY LIMITED
  21. 2014-07-10
    ➕
    DAYAL, Hiten Jackis appointed
    director
  22. 2014-07-10
    ➕
    DAYAL, Suann Joyce appointed
    director

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Founder age: Director aged approximately 69 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
  • secondary12+ year tenure: Director in role 12 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Suann Joyce Dayal
Individual · British · DOB 06/1957 · age 69
25–50%
25–50%board control25-50% shares · 25-50% voting · board control06/04/2016
Mr Hiten Jackis Dayal
Individual · British · DOB 02/1958 · age 68
——sig. influencesignificant influence15/07/2019
1 historic (ceased) PSC
  • Mr Hiten Jackis Dayalceased 14/07/2019· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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———————
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-07-10
Jurisdictionengland-wales
Primary SIC46450 — SIC 46450

Registered office

C/O Azets Burnham Yard
London End
Beaconsfield
Bucks
HP9 2JH
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-07-24
Last: 2026-07-10

Officers (4 active · 0 resigned)

DAYAL, Emmy Pascall→
director · ~35y · appointed 2019-06-01
View their other companies + combined net worth →
Active
DAYAL, Hiten Jackis→
director · ~68y · appointed 2014-07-10
View their other companies + combined net worth →
Active
DAYAL, Marcus Hiten→
director · ~33y · appointed 2019-06-01
View their other companies + combined net worth →
Active
DAYAL, Suann Joyce→
director · ~69y · appointed 2014-07-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (37 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-07-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-21
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-11
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-19
confirmation-statement-with-updates
confirmation-statement · CS01
2023-08-15
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-14
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-13
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-09
change-person-director-company-with-change-date
officers · CH01
2021-12-13
change-person-director-company-with-change-date
officers · CH01
2021-12-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-12-13
confirmation-statement-with-updates
confirmation-statement · CS01
2021-07-12
change-person-director-company-with-change-date
officers · CH01
2021-07-12
change-person-director-company-with-change-date
officers · CH01
2021-07-12