PET ADVISORY SERVICES LIMITED

🌳Matureactive
09180974 · ltd · incorporated 2014-08-19
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 11.2y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 85/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

🏦

Refinance opportunity

1 live charge · oldest 11.2y

65/100
clean up first

Refinance viable after a tidy-up — address the highlighted items first.

  • · Oldest live charge is 11.2 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 28/100 — workable, but lender will want more DD.

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
15 officers (3 active, 15 linked, 10 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
11 connected companies via shared directors
78
Filing history
79 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
4
filings
  • 4 officers
Last 90 days
9
filings
  • 5 officers
  • 2 accounts
  • 2 other
Last 180 days
9
filings
  • 5 officers
  • 2 accounts
  • 2 other
Counts from Companies House filing history.
Corporate timeline (52 events)Click to expand
  1. 2026-04-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  2. 2026-04-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2026-04-02
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2026-04-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2026-03-30
    BAILEY, James appointed
    director
  6. 2026-03-27
    POLLARD, Sarah appointed
    director
  7. 2026-03-27
    IDDON, Michael James resigned
    director
  8. 2026-03-27
    LAZENBY, Lesley resigned
    director
  9. 2026-03-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2026-03-26
    LAZENBY, Lesley appointed
    director
  11. 2026-03-21
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  12. 2026-03-21
    📄
    legacy
    accounts · PARENT_ACC
  13. 2026-03-21
    📄
    legacy
    other · GUARANTEE2
  14. 2026-03-21
    📄
    legacy
    other · AGREEMENT2
  15. 2025-09-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2025-09-18
    MCGOWAN, Lyssa Ruth resigned
    director
  17. 2025-03-18
    📄
    second-filing-of-director-appointment-with-name
    officers · RP04AP01
  18. 2024-12-28
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  19. 2024-12-28
    📄
    legacy
    accounts · PARENT_ACC
  20. 2024-12-28
    📄
    legacy
    other · AGREEMENT2
  21. 2024-12-28
    📄
    legacy
    other · GUARANTEE2
  22. 2024-05-02
    STONIER, Louise Ann resigned
    director
  23. 2024-05-02
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  24. 2024-03-15
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  25. 2024-03-15
    📄
    legacy
    accounts · PARENT_ACC
  26. 2024-03-15
    📄
    legacy
    other · AGREEMENT2
  27. 2024-03-15
    📄
    legacy
    other · GUARANTEE2
  28. 2024-03-09
    📄
    legacy
    accounts · PARENT_ACC
  29. 2023-07-10
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  30. 2023-07-06
    LAZENBY, Lesley appointed
    secretary
  31. 2023-07-06
    WILLIAMS, Lucy Kate resigned
    secretary
  32. 2022-05-31
    PRITCHARD, Peter resigned
    director
  33. 2022-04-25
    MCGOWAN, Lyssa Ruth appointed
    director
  34. 2020-11-27
    WILLIAMS, Lucy Kate appointed
    secretary
  35. 2020-11-27
    IDDON, Michael James appointed
    director
  36. 2020-11-27
    MOODIE, Jamie David resigned
    director
  37. 2020-11-27
    PRITCHARD, Peter appointed
    director
  38. 2020-11-27
    STONIER, Louise Ann appointed
    director
  39. 2020-09-28
    MOODIE, Peter Alexander resigned
    director
  40. 2017-04-24
    🔓
    Charge satisfied #1
  41. 2015-02-25
    🔒
    Charge registered #1
    Lender: Firebird Capital LTD
  42. 2015-01-29
    D.W. COMPANY SERVICES LIMITED resigned
    corporate-secretary
  43. 2015-01-29
    MOODIE, Jamie David appointed
    director
  44. 2015-01-29
    MOODIE, Peter Alexander appointed
    director
  45. 2015-01-29
    ROSE, Kenneth Charles resigned
    director
  46. 2015-01-29
    D.W. COMPANY SERVICES LIMITED resigned
    corporate-director
  47. 2015-01-29
    D.W. DIRECTOR 1 LIMITED resigned
    corporate-director
  48. 2014-08-19
    🏢
    Company incorporated
    As PET ADVISORY SERVICES LIMITED
  49. 2014-08-19
    D.W. COMPANY SERVICES LIMITED appointed
    corporate-secretary
  50. 2014-08-19
    ROSE, Kenneth Charles appointed
    director
Showing most recent 50 of 52 events

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
3 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: IDDON, Michael James resigned 2026-03-27; LAZENBY, Lesley resigned 2026-03-27; MCGOWAN, Lyssa Ruth resigned 2025-09-18

Group structure

Pets At Home Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Pets At Home Holdings Limited
Corporate parent · holds 75-100% shares
ultimate parent
PET ADVISORY SERVICES LIMITED
This company · 09180974

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Pets At Home Holdings Limited
Corporate entity
75100%
75-100% shares27/11/2020
1 historic (ceased) PSC
  • Mr Jamie David Moodieceased 27/11/2020· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-08-19
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Pets At Home Epsom Avenue
Handforth
Wilmslow
SK9 3RN
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-27
Confirmation statement
Next due: 2026-09-18
Last: 2025-09-04

Officers (3 active · 12 resigned)

LAZENBY, Lesley
secretary · appointed 2023-07-06
View their other companies + combined net worth →
Active
BAILEY, James
director · ~52y · appointed 2026-03-30
View their other companies + combined net worth →
Active
POLLARD, Sarah
director · ~52y · appointed 2026-03-27
View their other companies + combined net worth →
Active
WILLIAMS, Lucy Kate
secretary · appointed 2020-11-27 · resigned 2023-07-06
Resigned
D.W. COMPANY SERVICES LIMITED
corporate-secretary · appointed 2014-08-19 · resigned 2015-01-29
Resigned
IDDON, Michael James
director · ~61y · appointed 2020-11-27 · resigned 2026-03-27
Resigned
LAZENBY, Lesley
director · ~47y · appointed 2026-03-26 · resigned 2026-03-27
Resigned
MCGOWAN, Lyssa Ruth
director · ~49y · appointed 2022-04-25 · resigned 2025-09-18
Resigned
MOODIE, Jamie David
director · ~42y · appointed 2015-01-29 · resigned 2020-11-27
Resigned
MOODIE, Peter Alexander
director · ~73y · appointed 2015-01-29 · resigned 2020-09-28
Resigned
PRITCHARD, Peter
director · ~56y · appointed 2020-11-27 · resigned 2022-05-31
Resigned
ROSE, Kenneth Charles
director · ~63y · appointed 2014-08-19 · resigned 2015-01-29
Resigned
STONIER, Louise Ann
director · ~53y · appointed 2020-11-27 · resigned 2024-05-02
Resigned
D.W. COMPANY SERVICES LIMITED
corporate-director · appointed 2014-08-19 · resigned 2015-01-29
Resigned
D.W. DIRECTOR 1 LIMITED
corporate-director · appointed 2014-08-19 · resigned 2015-01-29
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
satisfied
Firebird Capital
Firebird Capital LTD
A registered charge25/02/201524/04/2017

Recent filings (79 total)

appoint-person-director-company-with-name-date
officers · AP01
2026-04-13
appoint-person-director-company-with-name-date
officers · AP01
2026-04-04
termination-director-company-with-name-termination-date
officers · TM01
2026-04-02
termination-director-company-with-name-termination-date
officers · TM01
2026-04-01
appoint-person-director-company-with-name-date
officers · AP01
2026-03-27
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2026-03-21
legacy
accounts · PARENT_ACC
2026-03-21
legacy
other · GUARANTEE2
2026-03-21
legacy
other · AGREEMENT2
2026-03-21
termination-director-company-with-name-termination-date
officers · TM01
2025-09-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-10
second-filing-of-director-appointment-with-name
officers · RP04AP01
2025-03-18
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2024-12-28
legacy
accounts · PARENT_ACC
2024-12-28
legacy
other · AGREEMENT2
2024-12-28