CHEERS BRO LTD
💤Zombieactive
09186078 · ltd · incorporated 2014-08-21
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2025
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Manufacture of bread; manufacture of fresh pastry goods and cakes
Sector: Manufacturing
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 4 total, 4 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-08-31 | 2024-08-31 |
|---|---|---|
| Average employees | 3600 | 3600 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2026-03-10📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-08-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-08-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-07-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-04-25📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-09-07📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-07-12📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-01-22📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-01-10➖PERRY, Natalie Victoria resigneddirector
- 2021-08-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-08-31📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2021-05-16📄change-person-director-company-with-change-dateofficers · CH01
- 2021-05-16📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-05-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-01-22➖PERRY, Jonathan Mark resigneddirector
- 2020-05-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-08-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-08-22📄change-person-director-company-with-change-dateofficers · CH01
- 2019-08-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-08-22📄change-person-director-company-with-change-dateofficers · CH01
- 2014-08-21🏢Company incorporatedAs CHEERS BRO LTD
- 2014-08-21➕SMITH, Benjamin Matthew appointeddirector
- 2014-08-21➕PERRY, Jonathan Mark appointeddirector
- 2014-08-21➕PERRY, Natalie Victoria appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Carla Smith Individual · English · DOB 11/1981 · age 45 | 25–50% | — | 25-50% shares | 12/07/2023 |
Mr Benjamin Matthew Smith Individual · British · DOB 07/1982 · age 44 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/08/2016 |
2 historic (ceased) PSCs
- Mrs Natalie Victoria Perryceased 11/05/2022· 25-50% shares · 25-50% voting
- Mr Jonathan Mark Perryceased 22/01/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Food & drink · S postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| CALADEN DRINKS LIMITED→ 17095988 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| CAMM STREET BAKERY LTD→ 11436858 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| CASA GÓMEZ LTD→ 13560201 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| CCFG LTD→ 14022966 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| CEREALTO UK LIMITED→ 03864407 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| CHANTRY BREWERY LTD→ 07874878 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| CHAYU TEA LIMITED→ 15836721 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| CHILLI CHARVA LTD→ 15601796 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| CONTOUR BREWING LTD→ 15617028 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| CORKY'S BRANDS LIMITED→ 05719738 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| CRAFTED ELIXIR LIMITED→ 15183689 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| CROOKED PICKLE CO. LTD→ 11594344 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2014-08-21
Jurisdictionengland-wales
Primary SIC10710 — Manufacture of bread; manufacture of fresh pastry goods and cakes
Registered office
92 Burton Road
Sheffield
S3 8BX
England
Filing status
Accounts
Next due: 2027-05-30
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-07-26
Last: 2025-07-12
Officers (1 active · 2 resigned)
SMITH, Benjamin Matthew→
Activedirector · ~44y · appointed 2014-08-21
View their other companies + combined net worth →
PERRY, Jonathan Mark→
Resigneddirector · ~50y · appointed 2014-08-21 · resigned 2021-01-22
PERRY, Natalie Victoria→
Resigneddirector · ~54y · appointed 2014-08-21 · resigned 2022-01-10
Click a director name to see their full track record across all companies.
Recent filings (37 total)
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-03-10
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-08-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-26
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-08-26
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-25
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-12
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-04-25
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-09-07
confirmation-statement-with-updates
confirmation-statement · CS01
2022-09-07
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-07-12
termination-director-company-with-name-termination-date
officers · TM01
2022-01-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-22
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-08-31
change-account-reference-date-company-current-shortened
accounts · AA01
2021-08-31