A DOG LESS ORDINARY LIMITED
💤Zombieactive
09207476 · ltd · incorporated 2014-09-08
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2026-02-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-04-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-06-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-04-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-06-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-06-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-05-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-05-24📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-09-17📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-09-08🏢Company incorporatedAs A DOG LESS ORDINARY LIMITED
- 2014-09-08➕HEITHUS, Sarah Jane appointeddirector
- 2014-09-08📄incorporation-companyincorporation · NEWINC
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Sarah Jane Heithus Individual · English · DOB 11/1980 · age 46 | 75–100% | — | 75-100% shares | 08/09/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · B postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A&D PROPERTY SERVICES LTD→ 16858466 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACCOUNT FILER LTD→ 10484892 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ACERBUS LTD→ 08243524 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ACRE 1223 LIMITED→ 12533082 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ACTIONBEN ENTERTAINMENT LTD→ 16915024 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACTIVE ANGELS LIMITED→ 06619007 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| AD CONSULTING SERVICES LIMITED→ 10443770 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAM & RAHMAN LEGAL SERVICES LIMITED→ 10717143 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAM CLASSIC BARBER LTD→ 12528007 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ADAMKO TRANSPORT LTD→ 14004616 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ADARA HAIR AND BEAUTY THERAPY LIMITED→ 10807663 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADASSA’S WAXING SALON LTD→ 10433096 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2014-09-08
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
85 Longdon Road
Knowle
Solihull
West Midlands
B93 9HT
Filing status
Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-21
Last: 2025-09-07
Officers (1 active · 0 resigned)
HEITHUS, Sarah Jane→
Activedirector · ~46y · appointed 2014-09-08
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (23 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-02-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-09-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-06-17