52MAGAZINE LIMITED
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -98% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-48.1k | £165.8k |
| Current assets | £44.1k | £385.1k |
| Cash | £1.9k | £93.1k |
| Debtors | £37.3k | £280.8k |
| Net assets | £-291.6k | £-36.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (24 events)Click to expand
- 2025-11-03📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-10-06📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-04-29📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-04-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-04-28📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-28📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-02-13📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2025-01-28📄gazette-notice-compulsorygazette · GAZ1
- 2025-01-04📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-12-17📍default-companies-house-service-address-applied-pscaddress · RP10
- 2024-12-17📍default-companies-house-service-address-applied-officeraddress · RP09
- 2024-12-17📍default-companies-house-registered-office-address-appliedaddress · RP05
- 2023-11-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-07📄change-person-director-company-with-change-dateofficers · CH01
- 2022-11-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-10-18📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2021-09-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-09-10📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-03-11➖HARDING, Georgina resigneddirector
- 2014-09-10🏢Company incorporatedAs 52MAGAZINE LIMITED
- 2014-09-10➕LU, Michelle appointeddirector
- 2014-09-10➕HARDING, Georgina appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Michelle Lu Individual · American · DOB 04/1986 · age 40 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/05/2016 |
1 historic (ceased) PSC
- Ms Georgina Georgina Hardingceased 21/04/2020· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.