ADVANCE MOTORS LIMITED

📉Decliningactive
09216857 · ltd · incorporated 2014-09-12
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
drifting distress · 6-months
Drifting toward distress — expect more negotiability in 3–6 months, but also more friction.
  • · Lifecycle stage drifting downward
  • · Currently "declining"
🔒Estimated value
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Turnover
£58.20M
year to Dec 2024
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Sale of new cars and light motor vehicles
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 45112SIC 45112
  • 45200SIC 45200
  • 45320Retail trade of motor vehicle parts and accessories
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 75/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

1 live charge · oldest 11.1y

75/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 11.1 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.
  • · Not currently profitable — coverage conversation is a harder sell.

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
4 officers (1 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
44 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation

Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.

Available from the Pro tier upwards.

See pricing →
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Loss-making
Loss before tax £192,215
Slipped into loss
Moved from profit to loss this year
Turnover YoY
+10%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Turnover£58.20M£52.80M
Gross profit£7.58M£6.73M
Profit before tax£-192.2k£876.3k
Average employees1340011500

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

4 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 officers
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-03-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2025-09-30
    📄
    accounts-with-accounts-type-full
    accounts · AA
  3. 2024-10-07
    📄
    accounts-with-accounts-type-full
    accounts · AA
  4. 2024-09-30
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  5. 2023-09-29
    📄
    accounts-with-accounts-type-full
    accounts · AA
  6. 2022-12-21
    📄
    accounts-with-accounts-type-full
    accounts · AA
  7. 2021-12-31
    📄
    accounts-with-accounts-type-full
    accounts · AA
  8. 2021-10-15
    📍
    change-sail-address-company-with-old-address-new-address
    address · AD02
  9. 2021-01-08
    📄
    accounts-with-accounts-type-full
    accounts · AA
  10. 2019-10-07
    📄
    accounts-with-accounts-type-full
    accounts · AA
  11. 2018-10-07
    📄
    accounts-with-accounts-type-full
    accounts · AA
  12. 2018-09-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2018-01-05
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  14. 2018-01-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2017-12-20
    MOTORS SECRETARIES LIMITED resigned
    corporate-secretary
  16. 2017-12-20
    MOTORS DIRECTORS LIMITED resigned
    corporate-director
  17. 2017-10-05
    📄
    accounts-with-accounts-type-full
    accounts · AA
  18. 2017-10-02
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  19. 2015-11-12
    MOTORS SECRETARIES LIMITED appointed
    corporate-secretary
  20. 2015-10-31
    BELL, Anne Penelope resigned
    secretary
  21. 2015-06-02
    MOTORS DIRECTORS LIMITED appointed
    corporate-director
  22. 2015-06-02
    🔒
    Charge registered #1
    Lender: General Motors UK Limited
  23. 2015-06-01
    BELL, Anne Penelope appointed
    secretary
  24. 2014-09-12
    🏢
    Company incorporated
    As ADVANCE MOTORS LIMITED
  25. 2014-09-12
    MOISEEVA, Anzhelika appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Azimuth Motors Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Azimuth Motors Holdings Ltd
Corporate parent · holds 75-100% shares
ultimate parent
ADVANCE MOTORS LIMITED
This company · 09216857

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Azimuth Motors Holdings Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting06/04/2016
2 historic (ceased) PSCs
  • General Motors Uk Limitedceased 20/12/2017· significant influence
  • Ms Anzhelika Moiseevaceased 31/03/2017· 75-100% shares · 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-09-12
Jurisdictionengland-wales
Primary SIC45111 — Sale of new cars and light motor vehicles

Registered office

Slough House
87-89 Farnham Road
Slough
Berkshire
SL1 4UN

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-09-25
Last: 2025-09-11

Officers (1 active · 3 resigned)

MOISEEVA, Anzhelika
director · ~56y · appointed 2014-09-12
View their other companies + combined net worth →
Active
BELL, Anne Penelope
secretary · appointed 2015-06-01 · resigned 2015-10-31
Resigned
MOTORS SECRETARIES LIMITED
corporate-secretary · appointed 2015-11-12 · resigned 2017-12-20
Resigned
MOTORS DIRECTORS LIMITED
corporate-director · appointed 2015-06-02 · resigned 2017-12-20
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
General Motors UK
General Motors UK Limited
A registered charge02/06/2015
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (44 total)

change-person-director-company-with-change-date
officers · CH01
2026-03-13
accounts-with-accounts-type-full
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-11
accounts-with-accounts-type-full
accounts · AA
2024-10-07
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-11
accounts-with-accounts-type-full
accounts · AA
2023-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-14
accounts-with-accounts-type-full
accounts · AA
2022-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-03
accounts-with-accounts-type-full
accounts · AA
2021-12-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-18
change-sail-address-company-with-old-address-new-address
address · AD02
2021-10-15
accounts-with-accounts-type-full
accounts · AA
2021-01-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-26