AD IDEM MARKETING LTD
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £1.1k | £1.1k |
| Current assets | £41.8k | £22.5k |
| Cash | £7.8k | £4.0k |
| Debtors | £34.0k | £18.5k |
| Net assets | £1.1k | £1.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (17 events)Click to expand
- 2026-05-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-04-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-04-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-03-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-02-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-08-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-23📄change-person-director-company-with-change-dateofficers · CH01
- 2019-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-10-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-03-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-05-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2014-09-22🏢Company incorporatedAs AD IDEM MARKETING LTD
- 2014-09-22➕DRAPER, Julie Cathryn appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Julie Cathryn Draper Individual · British · DOB 08/1976 · age 50 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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