ASK INSURANCE SERVICES LIMITED

💤Zombieactive
09308973 · ltd · incorporated 2014-11-13
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
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What this business does
Primary activity: Non-life insurance
Sector: Financial & insurance
Investor take
Pursue
Active trading company with a 66-year-old founder — textbook succession opportunity.

Opportunity 77/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 5 with DOB)
87
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
47 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-05-312024-05-31
Average employees2200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2025-10-30
    📍
    move-registers-to-sail-company-with-new-address
    address · AD03
  2. 2025-10-30
    📍
    change-sail-address-company-with-new-address
    address · AD02
  3. 2025-08-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-08-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2024-07-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-10-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2022-08-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-11-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-07-20
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2020-06-10
    📄
    resolution
    resolution · RESOLUTIONS
  12. 2020-06-02
    📄
    resolution
    resolution · RESOLUTIONS
  13. 2020-06-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2020-05-27
    📄
    capital-name-of-class-of-shares
    capital · SH08
  15. 2020-03-11
    ➕
    JACKSON, Ann Jane appointed
    secretary
  16. 2020-03-11
    ➖
    JACKSON, Ann Jane resigned
    director
  17. 2020-03-11
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  18. 2020-03-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  19. 2020-03-10
    ➕
    JACKSON, Ann Jane appointed
    director
  20. 2020-03-10
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  21. 2019-10-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  22. 2019-04-15
    ➖
    HAYDOCK, John James resigned
    director
  23. 2018-07-01
    ➖
    BRETT, Christopher John Robert resigned
    director
  24. 2016-11-01
    ➕
    HAYDOCK, John James appointed
    director
  25. 2016-06-01
    ➖
    JACKSON, David Russell resigned
    director
  26. 2014-11-20
    ➕
    BRETT, Christopher John Robert appointed
    director
  27. 2014-11-13
    🏢
    Company incorporated
    As ASK INSURANCE SERVICES LIMITED
  28. 2014-11-13
    ➕
    JACKSON, David Russell appointed
    director
  29. 2014-11-13
    ➕
    JACKSON, David Russell appointed
    director

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 66 — succession pressure is live.

Succession & seller-readiness

70/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr David Russell Jackson
Individual · British · DOB 10/1960 · age 66
75–100%
75–100%75-100% shares · 75-100% voting10/11/2016
1 historic (ceased) PSC
  • Mr David Russell Jacksonceased 14/11/2018· 25-50% shares · 25-50% voting · board control · significant influence · firm interest

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-11-13
Jurisdictionengland-wales
Primary SIC65120 — Non-life insurance

Registered office

7-1-6 Cameron House White Cross Business Park
Lancaster
LA1 4XQ
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-11-11
Last: 2025-10-28

Officers (2 active · 4 resigned)

JACKSON, Ann Jane→
secretary · appointed 2020-03-11
View their other companies + combined net worth →
Active
JACKSON, David Russell→
director · ~66y · appointed 2014-11-13
View their other companies + combined net worth →
Active
BRETT, Christopher John Robert→
director · ~65y · appointed 2014-11-20 · resigned 2018-07-01
Resigned
HAYDOCK, John James→
director · ~54y · appointed 2016-11-01 · resigned 2019-04-15
Resigned
JACKSON, Ann Jane→
director · ~65y · appointed 2020-03-10 · resigned 2020-03-11
Resigned
JACKSON, David Russell→
director · ~66y · appointed 2014-11-13 · resigned 2016-06-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (47 total)

move-registers-to-sail-company-with-new-address
address · AD03
2025-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-30
change-sail-address-company-with-new-address
address · AD02
2025-10-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-07
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-28