ADAM PEATY LIMITED
💤Zombieactive
09350068 · ltd · incorporated 2014-12-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£1.42M
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -71% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £1,415,201
Cash draining
Cash down 71% YoY
Cash YoY
-71%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£129k
↓ 71% YoY
Net Worth
£1.4m
↑ 10% YoY
Current Assets
£726k
↑ 4.9% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Total assets | £1.42M | £1.28M |
| Current assets | £726.2k | £692.3k |
| Cash | £129.0k | £438.1k |
| Debtors | £497.2k | £154.3k |
| Net assets | £1.42M | £1.28M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
- • 1 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-03-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-01-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-10-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-07-31📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-08-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-17📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2021-09-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-06-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-09-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-07-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2014-12-11🏢Company incorporatedAs ADAM PEATY LIMITED
- 2014-12-11➕PEATY, Adam George appointeddirector
Owner dependency
95/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "PEATY" — strong identity link between founder and business.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Adam George Peaty Individual · British · DOB 12/1994 · age 32 | 75–100% | — | 75-100% shares | 01/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ADLC LIMITED→ 11484733 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADRIAN BULLERS LIMITED→ 04971777 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| AERIAL MANAGEMENT LIMITED→ 16529128 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AERO & SPACE LTD→ 12657621 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AGYEMAN SPORTS LIMITED→ 11283820 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AIDART LIMITED→ 15585749 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AK STAR LTD→ 16682736 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AKARMALIFE STUDIOS LIMITED→ 10785814 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALG ACTIVE LEARNING CENTRES LIMITED→ 13567997 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2014-12-11
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities
Registered office
2 Hampden Road
Flitwick
Bedford
MK45 1HX
England
Filing status
Accounts
Next due: 2026-07-30
Last made up to: 2024-10-31
Confirmation statement
Next due: 2027-01-08
Last: 2025-12-25
Officers (1 active · 0 resigned)
PEATY, Adam George→
Activedirector · ~32y · appointed 2014-12-11
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (29 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-16
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-07-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-01-09
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-10-29
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-17
change-account-reference-date-company-previous-shortened
accounts · AA01
2022-08-17
confirmation-statement-with-updates
confirmation-statement · CS01
2021-12-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-04-26