ABSOLUTE PR AND MARKETING LIMITED
Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 74). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.
Available from the Pro tier upwards.
See pricing →Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 7 | 700 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (21 events)Click to expand
- 2025-08-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-19📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2023-08-02📄memorandum-articlesincorporation · MA
- 2023-08-02📄resolutionresolution · RESOLUTIONS
- 2023-07-26📄statement-of-companys-objectschange-of-constitution · CC04
- 2023-06-20📄capital-alter-shares-subdivisioncapital · SH02
- 2023-04-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-27📄resolutionresolution · RESOLUTIONS
- 2023-03-27📄capital-name-of-class-of-sharescapital · SH08
- 2023-03-27📄memorandum-articlesincorporation · MA
- 2023-03-22📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-03-22📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-07-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-04-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-06-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2014-12-12🏢Company incorporatedAs ABSOLUTE PR AND MARKETING LIMITED
- 2014-12-12➕WOODIER, Kenneth David appointedsecretary
- 2014-12-12➕WHITSON, Rachael Mary appointeddirector
- 2014-12-12➕WOODIER, Kenneth David appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 74 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Absolute Pr And Marketing Trustees Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Absolute Pr And Marketing Trustees Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control · trust interest | 14/03/2023 |
1 historic (ceased) PSC
- Miss Rachael Mary Whitsonceased 14/03/2023· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 0 resigned)
Click a director name to see their full track record across all companies.