BETTER RIDES LTD

🌳Matureactive
09362456 · ltd · incorporated 2014-12-19
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Activities of amusement parks and theme parks
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Average employees900400

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-08-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  2. 2025-08-05
    ➕
    REEVES, Krystal Gayle appointed
    director
  3. 2025-07-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-06-16
    ➖
    REEVES, Krystal Gayle resigned
    director
  5. 2025-06-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2024-12-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-12-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2018-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-09-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2016-09-19
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-04-09
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  16. 2016-04-08
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2016-03-15
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  18. 2014-12-19
    🏢
    Company incorporated
    As BETTER RIDES LTD
  19. 2014-12-19
    ➕
    REEVES, Stanley Gilbert appointed
    director
  20. 2014-12-19
    ➕
    REEVES, Krystal Gayle appointed
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

41/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Krystal Gayle Reeves
Individual · British · DOB 10/1984 · age 42
25–50%
—25-50% shares30/06/2016
Mr Stanley Gilbert Reeves
Individual · British · DOB 10/1983 · age 43
25–50%
—25-50% shares30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-12-19
Jurisdictionengland-wales
Primary SIC93210 — Activities of amusement parks and theme parks

Registered office

9 Riverside
Waters Meeting Road
Bolton
BL1 8TU
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-26
Last: 2025-12-12

Officers (2 active · 1 resigned)

REEVES, Krystal Gayle→
director · ~42y · appointed 2025-08-05
View their other companies + combined net worth →
Active
REEVES, Stanley Gilbert→
director · ~43y · appointed 2014-12-19
View their other companies + combined net worth →
Active
REEVES, Krystal Gayle→
director · ~42y · appointed 2014-12-19 · resigned 2025-06-16
Resigned

Click a director name to see their full track record across all companies.

Recent filings (26 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-13
appoint-person-director-company-with-name-date
officers · AP01
2025-08-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-30
termination-director-company-with-name-termination-date
officers · TM01
2025-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-23
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-12
accounts-with-accounts-type-micro-entity
accounts · AA
2020-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-01-20