ADVICE 4U FINANCIAL PLANNING LTD

💤Zombieactive
09398231 · ltd · incorporated 2015-01-20
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
£31.9k
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

🏦

Refinance opportunity

2 live charges · 2 lenders · oldest 4.0y

20/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Charge age ~4.0 years — mid-life; refi window approaching.
  • · Two lenders — manageable, but coordination required.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £31,868
Cash YoY
+4%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£9k
↑ 3.9% YoY
Net Worth
£32k
↑ 3.6% YoY
Current Assets
£44k
↑ 4.6% YoY
Current Liabilities
£0£9k£17k£26k£35k£44kSept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-09-302023-09-30
Total assets£60.7k£30.8k
Current assets£43.6k£41.6k
Cash£8.7k£8.4k
Debtors£34.9k£33.3k
Net assets£31.9k£30.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
3
filings
  • 1 confirmation-statement
  • 1 mortgage
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2026-03-05
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  2. 2026-03-05
    🔓
    Charge satisfied #1
  3. 2025-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-12-03
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2025-12-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  6. 2025-03-17
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  7. 2025-03-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2025-03-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2024-06-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2024-01-23
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  11. 2024-01-23
    🔒
    Charge registered #2
    Lender: Bcrs Business Loans Limited
  12. 2023-06-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2023-04-26
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  14. 2023-04-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2023-04-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2022-07-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  17. 2022-06-23
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  18. 2022-06-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  19. 2022-06-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2022-06-09
    WILLIAMS, Jason Paul appointed
    director
  21. 2022-06-09
    RAYER, Michael Antony Howard resigned
    director
  22. 2022-06-09
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  23. 2022-06-09
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  24. 2022-06-09
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  25. 2022-06-09
    🔒
    Charge registered #1
    Lender: Michael Rayer
  26. 2015-01-20
    🏢
    Company incorporated
    As ADVICE 4U FINANCIAL PLANNING LTD
  27. 2015-01-20
    RAYER, Michael Antony Howard appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Ruby Financial Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Ruby Financial Limited
Corporate parent · holds 75-100% shares
ultimate parent
ADVICE 4U FINANCIAL PLANNING LTD
This company · 09398231

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ruby Financial Limited
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting09/06/2022
1 historic (ceased) PSC
  • Mr Michael Antony Howard Rayerceased 09/06/2022· significant influence · firm interest

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-01-20
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

Basepoint Oakfield Close
Tewkesbury Business Park
Tewkesbury
Gloucestershire
GL20 8SD
United Kingdom

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2027-06-22
Last: 2026-06-08

Officers (1 active · 1 resigned)

WILLIAMS, Jason Paul
director · ~56y · appointed 2022-06-09
View their other companies + combined net worth →
Active
RAYER, Michael Antony Howard
director · ~69y · appointed 2015-01-20 · resigned 2022-06-09
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
1
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Bcrs Business Loans
Bcrs Business Loans Limited
A registered charge23/01/2024
satisfied
Michael Rayer
A registered charge09/06/202205/03/2026
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (41 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-08
mortgage-satisfy-charge-full
mortgage · MR04
2026-03-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-18
gazette-filings-brought-up-to-date
gazette · DISS40
2025-12-03
gazette-notice-compulsory
gazette · GAZ1
2025-12-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2025-03-17
change-person-director-company-with-change-date
officers · CH01
2025-03-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-21
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-01-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2023-04-26