ADVERTISING ANALYTICS LIMITED
💤Zombieactive
09414528 · ltd · incorporated 2015-01-30
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-13.4k
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Dental practice activities
Sector: Human health & social work
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -98% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £13,388
Cash draining
Cash down 98% YoY
Cash YoY
-98%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£386
↓ 98% YoY
Net Worth
-£13k
↓ 38% YoY
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £-13.4k | £-9.7k |
| Cash | £386 | £16.8k |
| Net assets | £-13.4k | £-9.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2025-12-18📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-10-03📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-12-13📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-10-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-12-02📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-01-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-01-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-01-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-12-04➖KOTECHA, Sarita, Dr resigneddirector
- 2020-12-04📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-12-23📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-12-14📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2017-12-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-02-14📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2017-02-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2015-01-30🏢Company incorporatedAs ADVERTISING ANALYTICS LIMITED
- 2015-01-30➕KAHER, Chetan appointeddirector
- 2015-01-30➕KOTECHA, Sarita, Dr appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Chetan Kaher Individual · British · DOB 06/1978 · age 48 | 75–100% | — | 75-100% shares | 06/04/2016 |
1 historic (ceased) PSC
- Mrs Sarita Kotechaceased 04/12/2020· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Healthcare & medical · HA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACTIVE EVOLUTION LIMITED→ 10788669 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ACTIVETIME DAY NURSERY KENTON LTD→ 15817313 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADAMDIMA LTD→ 13144558 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ADONIS LONDON COSMETICS LTD→ 11643656 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADS WDC LIMITED→ 13476101 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADVANCE PLASTIC SURGERY LIMITED→ 15707546 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVANCED RHEUMATOLOGY LIMITED→ 07994182 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| ADVINA HEALTHCARE LIMITED→ 13240174 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| AEN HEALTHCARE LIMITED→ 10427885 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AEROSPACEMEDTECH LIMITED→ 13350190 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AESTHETIC EDGE LTD→ 08902302 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| AESTHETIC LOUNGE LONDON LIMITED→ 14019974 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-01-30
Jurisdictionengland-wales
Primary SIC86230 — Dental practice activities
Registered office
C/O Tg Associates, 7 Jardine House
Harrovian Business Village, Bessborough Road
Harrow
Middlesex
HA1 3EX
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-02-10
Last: 2026-01-27
Officers (1 active · 1 resigned)
KAHER, Chetan→
Activedirector · ~48y · appointed 2015-01-30
View their other companies + combined net worth →
KOTECHA, Sarita, Dr→
Resigneddirector · ~47y · appointed 2015-01-30 · resigned 2020-12-04
Click a director name to see their full track record across all companies.
Recent filings (28 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-29
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-12-18
change-person-director-company-with-change-date
officers · CH01
2025-10-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-27
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-11-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-29
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-06
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-01
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-12-02
confirmation-statement-with-updates
confirmation-statement · CS01
2021-01-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-01-27
termination-director-company-with-name-termination-date
officers · TM01
2021-01-27
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-01-27