ALEX APPLETON JEWELLERS LIMITED
🌳Matureactive
09447022 · ltd · incorporated 2015-02-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£68.7k
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: SIC 47770
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Positive net assets
Net assets £68,703
Net assets shrinking
Down £34,604 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£69k
↓ 33% YoY
Current Assets
£83k
↓ 37% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £70.7k | £108.3k |
| Current assets | £83.1k | £131.2k |
| Net assets | £68.7k | £103.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2025-12-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-07-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-07-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-14📄change-person-director-company-with-change-dateofficers · CH01
- 2025-07-14📄change-person-director-company-with-change-dateofficers · CH01
- 2025-07-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-12-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-01-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-12-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-12-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2015-02-18🏢Company incorporatedAs ALEX APPLETON JEWELLERS LIMITED
- 2015-02-18➕KIRBY, Alexandra Diane appointeddirector
- 2015-02-18➕KIRBY, Clive William appointeddirector
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
41/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Clive William Kirby Individual · British · DOB 06/1970 · age 56 | 25–50% | — | 25-50% shares | 06/04/2016 |
Mrs Alexandra Diane Kirby Individual · British · DOB 08/1978 · age 48 | 25–50% | — | 25-50% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| 1ST IMPRESSIONS (BATH) CIC→ 13508695 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 2DAYDOORMATS LTD→ 15240136 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 4TECHZ LTD→ 15613926 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 7 DAYS ORANGE SHOP LTD→ 16448227 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 7 DAYS TROWBRIDGE LTD→ 13998945 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| A&C LOGS LIMITED→ 14886164 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABUNDIFLORA LIMITED→ 13382949 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AETHER VAULT COLLECTABLES LTD→ 17039972 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AIDI LTD→ 15839182 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AJT HOLDINGS LIMITED→ 12110350 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALF & DUTCH LTD→ 13733274 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALFRED GILLETT (SHOEMAKERS MUSEUM TRADING) LTD→ 16560748 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-02-18
Jurisdictionengland-wales
Primary SIC47770 — SIC 47770
Registered office
Alex Appleton Jewellers
13 Market Place
Wincanton
BA9 9LA
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-04
Last: 2026-02-18
Officers (2 active · 0 resigned)
KIRBY, Alexandra Diane→
Activedirector · ~48y · appointed 2015-02-18
View their other companies + combined net worth →
KIRBY, Clive William→
Activedirector · ~56y · appointed 2015-02-18
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (31 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-20
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-14
change-person-director-company-with-change-date
officers · CH01
2025-07-14
change-person-director-company-with-change-date
officers · CH01
2025-07-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-04
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-01
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-03
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-21