ADSTATUS LIMITED

🌳Matureactive
09545414 · ltd · incorporated 2015-04-16
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: SIC 84220
Sector: Public administration
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Apr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Average employees300100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-01-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-01-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2024-03-12
    ➕
    FITZGERALD, Susan Ayton appointed
    director
  5. 2024-03-12
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2024-01-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-01-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-12-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-08-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-01-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-11-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-04-17
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  13. 2018-04-16
    ➕
    FITZGERALD, Susan Ayton appointed
    secretary
  14. 2017-12-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2016-11-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2016-05-31
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2015-04-16
    🏢
    Company incorporated
    As ADSTATUS LIMITED
  18. 2015-04-16
    ➕
    FITZGERALD, Dermot appointed
    director
  19. 2015-04-16
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

74/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

51/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Dermot Fitzgerald
Individual · British · DOB 04/1964 · age 62
50–75%
—50-75% shares06/04/2016
Mrs Susan Fitzgerald
Individual · British · DOB 05/1968 · age 58
25–50%
—25-50% shares05/04/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2015-04-16
Jurisdictionengland-wales
Primary SIC84220 — SIC 84220

Registered office

The Old Forge, 11/12 Gentle Street
Horningsham
Warminster
Wiltshire
BA12 7LD
United Kingdom

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-04-30
Last: 2026-04-16

Officers (3 active · 0 resigned)

FITZGERALD, Susan Ayton→
secretary · appointed 2018-04-16
View their other companies + combined net worth →
Active
FITZGERALD, Dermot→
director · ~62y · appointed 2015-04-16
View their other companies + combined net worth →
Active
FITZGERALD, Susan Ayton→
director · ~58y · appointed 2024-03-12
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (25 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-21
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-04-05
appoint-person-director-company-with-name-date
officers · AP01
2024-03-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-08-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-17