ACTION REACTION TRAINING LTD

💤Zombieactive
09559979 · ltd · incorporated 2015-04-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2026
Net worth
£152
book net assets
Opportunity
74/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
42 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £152
Net assets shrinking
Down £1,304 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£152
↓ 90% YoY
Current Assets
£1k
↓ 53% YoY
Current Liabilities
—
£0£493£987£1k£2k£2kApr 2025Apr 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-04-302025-04-30
Total assets£152£1.5k
Current assets£1.2k£2.5k
Net assets£152£1.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2026-05-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-05-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-06-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-05-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-05-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-12-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2021-12-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2021-12-20
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2021-06-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2021-01-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2021-01-28
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  12. 2021-01-27
    ➖
    LOY, Kimberley Jade resigned
    director
  13. 2021-01-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2021-01-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  15. 2021-01-08
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  16. 2021-01-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2020-12-01
    ➖
    LOY, Kimberley Jade resigned
    secretary
  18. 2020-07-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2019-08-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2019-08-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  21. 2019-03-27
    ➖
    EDINBURGH, Jade Dee resigned
    director
  22. 2019-03-26
    ➕
    EDINBURGH, Jade Dee appointed
    director
  23. 2015-04-24
    🏢
    Company incorporated
    As ACTION REACTION TRAINING LTD
  24. 2015-04-24
    ➕
    FOSTER, Oliver appointed
    director
  25. 2015-04-24
    ➕
    LOY, Kimberley Jade appointed
    secretary
  26. 2015-04-24
    ➕
    LOY, Kimberley Jade appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Oliver Foster
Individual · British · DOB 03/1979 · age 47
25–50%
25–50%board control25-50% shares · 25-50% voting · board control05/04/2017
1 historic (ceased) PSC
  • Miss Kimberly Jade Loyceased 27/01/2021· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Leisure & entertainment · CA postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
26 AT 27 LIMITED→
04186710 · est 2001 · no financials extracted
————25y——
A TENT WITH A VIEW LIMITED→
09374118 · est 2015 · no financials extracted
————11y——
AAA EVENTS LIMITED→
07302786 · est 2010 · no financials extracted
————15y——
ABM KEYNOTE & CONSULTING LIMITED→
14790159 · est 2023 · no financials extracted
————3y——
ACTION-ANTS LIMITED→
07412668 · est 2010 · no financials extracted
————15y——
ACTS THEATRE LIMITED→
08544922 · est 2013 · no financials extracted
————12y——
ADAM BRAYTON LTD→
10617415 · est 2017 · no financials extracted
————9y——
ADVANTAGE FLIGHTS LIMITED→
02115027 · est 1987 · no financials extracted
————39y——
ADVANTAGE NETWORK LIMITED→
05439076 · est 2005 · no financials extracted
————20y——
ADVANTAGE TRAVEL TRANSPORT LTD→
12099002 · est 2019 · no financials extracted
————6y——
ADVENTURE BUILDS (CUMBRIA) LIMITED→
15937333 · est 2024 · no financials extracted
————1y——
ADVENTURE GOLF HUB LIMITED→
15461273 · est 2024 · no financials extracted
————2y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-04-24
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

Old School
Cargo
Carlisle
Cumbria
CA6 4AW
England

Filing status

Accounts
Next due: 2028-01-31
Last made up to: 2026-04-30
Confirmation statement
Next due: 2026-06-05
Last: 2025-05-22

Officers (1 active · 3 resigned)

FOSTER, Oliver→
director · ~47y · appointed 2015-04-24
View their other companies + combined net worth →
Active
LOY, Kimberley Jade→
secretary · appointed 2015-04-24 · resigned 2020-12-01
Resigned
EDINBURGH, Jade Dee→
director · ~36y · appointed 2019-03-26 · resigned 2019-03-27
Resigned
LOY, Kimberley Jade→
director · ~43y · appointed 2015-04-24 · resigned 2021-01-27
Resigned

Click a director name to see their full track record across all companies.

Recent filings (42 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-26
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-12-21
change-person-director-company-with-change-date
officers · CH01
2021-12-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-12-20
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-24
termination-director-company-with-name-termination-date
officers · TM01
2021-01-28