2 START GROUP LIMITED
🌳Matureactive
09601017 · ltd · incorporated 2015-05-20
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
1
filing
- • 1 persons-with-significant-control
Last 90 days
1
filing
- • 1 persons-with-significant-control
Last 180 days
4
filings
- • 1 persons-with-significant-control
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2026-05-21📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-01-13📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2025-12-23📄capital-cancellation-sharescapital · SH06
- 2025-01-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-05-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-05-30📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2023-10-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-05📄change-person-director-company-with-change-dateofficers · CH01
- 2023-06-05📄change-person-director-company-with-change-dateofficers · CH01
- 2023-01-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-02-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-01-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-01-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-01-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-05-20➕MOON, Caroline appointeddirector
- 2015-05-20🏢Company incorporatedAs 2 START GROUP LIMITED
- 2015-05-20➕MOON, Paul Kenneth appointeddirector
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
41/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Kenneth Moon Individual · British · DOB 12/1975 · age 51 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 20/05/2024 |
1 historic (ceased) PSC
- Mrs Caroline Moonceased 15/05/2026· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · PO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1122 LIMITED→ 10982973 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 131 DESIGN LIMITED→ 06328117 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| 15 POWIS SQUARE BRIGHTON LIMITED→ 04411782 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| 1ST 4 SAFETY LTD→ 13832355 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 1ST CHOICE HIGH LEVEL CLEANING & MAINTENANCE LIMITED→ 05000805 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| 1ST GROUP LTD→ 06629425 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| 1ST PENGUIN SHIPPING HOLDINGS LIMITED→ 13626839 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 1ST PENGUIN SHIPPING LIMITED→ 03382555 · est 1997 · no financials extracted | — | — | — | — | 28y | — | — |
| 1ST STRIKE LTD→ 14809800 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 2 BELOVED LIMITED→ 13803758 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 2 START LIMITED→ 06752547 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| 20 NIGHTINGALE ROAD, SOUTHSEA, RESIDENTS ASSOCIATION LTD→ 02938911 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-05-20
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
Unit 4 Shawcross Industrial Park, Ackworth Road
Hilsea
Portsmouth
PO3 5HU
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-06-03
Last: 2025-05-20
Officers (2 active · 0 resigned)
MOON, Caroline→
Activedirector · ~50y · appointed 2017-05-20
View their other companies + combined net worth →
MOON, Paul Kenneth→
Activedirector · ~51y · appointed 2015-05-20
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (32 total)
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-05-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-30
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2026-01-13
capital-cancellation-shares
capital · SH06
2025-12-23
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-05-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-05-30
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2024-05-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-02
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-05
change-person-director-company-with-change-date
officers · CH01
2023-06-05
change-person-director-company-with-change-date
officers · CH01
2023-06-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-31