ALFA HOLIDAY GROUP LIMITED

🌳Matureactive
09608912 · ltd · incorporated 2015-05-27
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 11.0y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

5 live charges · 2 lenders · oldest 11.0y

70/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 11.0 years old — likely at or near maturity.
  • · Two lenders — manageable, but coordination required.
  • · Legal-friction score 20/100 — clean.

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
5 charges (5/5 with lender, 5/5 with type)
90
Directors & officers
18 officers (5 active, 18 linked, 14 with DOB)
86
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
12 connected companies via shared directors
81
Filing history
84 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
69
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
3
filings
  • 2 confirmation-statement
  • 1 accounts
Last 180 days
3
filings
  • 2 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (61 events)Click to expand
  1. 2026-06-19
    📄
    accounts-with-accounts-type-group
    accounts · AA
  2. 2026-05-18
    📄
    replacement-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP01CS01
  3. 2026-01-05
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  4. 2025-09-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2025-08-01
    📄
    resolution
    resolution · RESOLUTIONS
  6. 2025-08-01
    📄
    memorandum-articles
    incorporation · MA
  7. 2025-07-25
    📄
    capital-alter-shares-redemption-statement-of-capital
    capital · SH02
  8. 2025-06-16
    📄
    accounts-with-accounts-type-group
    accounts · AA
  9. 2024-07-17
    📄
    accounts-with-accounts-type-group
    accounts · AA
  10. 2024-05-02
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  11. 2024-05-02
    🔓
    Charge satisfied #3
  12. 2024-05-01
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  13. 2024-05-01
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  14. 2024-04-30
    🔒
    Charge registered #5
    Lender: Lloyds Bank PLC
  15. 2024-04-30
    🔒
    Charge registered #4
    Lender: Lloyds Bank PLC
  16. 2023-09-27
    📄
    accounts-with-accounts-type-group
    accounts · AA
  17. 2023-05-12
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2023-05-11
    SAWBRIDGE, Karen Elizabeth appointed
    director
  19. 2023-04-21
    📄
    resolution
    resolution · RESOLUTIONS
  20. 2023-04-21
    📄
    memorandum-articles
    incorporation · MA
  21. 2023-04-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  22. 2023-03-31
    SAWBRIDGE, Peter George resigned
    director
  23. 2022-10-17
    📄
    memorandum-articles
    incorporation · MA
  24. 2022-10-17
    📄
    resolution
    resolution · RESOLUTIONS
  25. 2022-08-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  26. 2022-08-10
    📄
    accounts-with-accounts-type-group
    accounts · AA
  27. 2022-08-05
    HERBERT, Matthew resigned
    director
  28. 2022-07-15
    🔓
    Charge satisfied #2
  29. 2022-07-15
    🔓
    Charge satisfied #1
  30. 2022-07-04
    HERBERT, Matthew appointed
    director
  31. 2022-06-30
    BULL, Paul Anthony resigned
    director
  32. 2022-06-28
    🔒
    Charge registered #3
    Lender: National Westminster Bank PLC as Security Agent for the Secured Parties
  33. 2022-05-01
    KEELY, Sean Davison appointed
    secretary
  34. 2022-05-01
    RUSSELL, Emma resigned
    secretary
  35. 2022-02-24
    BROWN, Caroline Louise resigned
    director
  36. 2022-01-20
    KEELY, Sean Davison appointed
    director
  37. 2020-04-30
    LORD, Ian Frank resigned
    secretary
  38. 2020-04-30
    RUSSELL, Emma appointed
    secretary
  39. 2020-04-30
    LORD, Ian Frank resigned
    director
  40. 2020-01-01
    HOWARD, David appointed
    director
  41. 2019-12-31
    SAWBRIDGE, Karen Elizabeth resigned
    director
  42. 2019-07-01
    LORD, Ian Frank appointed
    secretary
  43. 2019-07-01
    RUSSELL, Emma resigned
    secretary
  44. 2019-07-01
    LORD, Ian Frank appointed
    director
  45. 2019-02-28
    MAGUIRE, Lucia Danielle resigned
    director
  46. 2019-01-23
    BROWN, Caroline Louise appointed
    director
  47. 2017-09-30
    SAWBRIDGE, Paul Henry resigned
    director
  48. 2016-12-13
    BULL, Paul Anthony appointed
    director
  49. 2016-09-02
    BLUNDELL, Andrew Lewis resigned
    director
  50. 2016-05-15
    FORD, Stephen John resigned
    director
Showing most recent 50 of 61 events

Owner dependency

48/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

2 med ·
Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2026-01-05: certificate-change-of-name-company

Group structure

Alfa Leisureplex Trustees Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Alfa Leisureplex Trustees Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
ALFA HOLIDAY GROUP LIMITED
This company · 09608912

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Alfa Leisureplex Trustees Limited
Corporate entity
75100%
75–100%board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence · trust interest06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-05-27
Jurisdictionengland-wales
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

14 Eaton Avenue
Buckshaw Village
Chorley
Lancashire
PR7 7NA
England

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-05-17
Last: 2026-05-03

Officers (5 active · 13 resigned)

KEELY, Sean Davison
secretary · appointed 2022-05-01
View their other companies + combined net worth →
Active
HOWARD, David
director · ~44y · appointed 2020-01-01
View their other companies + combined net worth →
Active
KEELY, Sean Davison
director · ~41y · appointed 2022-01-20
View their other companies + combined net worth →
Active
RUSSELL, Emma
director · ~47y · appointed 2015-06-29
View their other companies + combined net worth →
Active
SAWBRIDGE, Karen Elizabeth
director · ~61y · appointed 2023-05-11
View their other companies + combined net worth →
Active
LORD, Ian Frank
secretary · appointed 2019-07-01 · resigned 2020-04-30
Resigned
RUSSELL, Emma
secretary · appointed 2020-04-30 · resigned 2022-05-01
Resigned
RUSSELL, Emma
secretary · appointed 2015-06-29 · resigned 2019-07-01
Resigned
BLUNDELL, Andrew Lewis
director · ~54y · appointed 2015-06-29 · resigned 2016-09-02
Resigned
BROWN, Caroline Louise
director · ~58y · appointed 2019-01-23 · resigned 2022-02-24
Resigned
BULL, Paul Anthony
director · ~64y · appointed 2016-12-13 · resigned 2022-06-30
Resigned
FORD, Stephen John
director · ~64y · appointed 2015-09-29 · resigned 2016-05-15
Resigned
HERBERT, Matthew
director · ~47y · appointed 2022-07-04 · resigned 2022-08-05
Resigned
LORD, Ian Frank
director · ~49y · appointed 2019-07-01 · resigned 2020-04-30
Resigned
MAGUIRE, Lucia Danielle
director · ~41y · appointed 2015-06-29 · resigned 2019-02-28
Resigned
SAWBRIDGE, Karen Elizabeth
director · ~61y · appointed 2015-09-29 · resigned 2019-12-31
Resigned
SAWBRIDGE, Paul Henry
director · ~74y · appointed 2015-05-27 · resigned 2017-09-30
Resigned
SAWBRIDGE, Peter George
director · ~71y · appointed 2015-05-27 · resigned 2023-03-31
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

5
Total charges
2
Outstanding
1
Active lenders
Status:Lender:5 of 5 shown
TypeProperties
outstanding
Lloyds Banking Group
Lloyds Bank PLC
A registered charge30/04/2024
outstanding
Lloyds Banking Group
Lloyds Bank PLC
A registered charge30/04/2024
satisfied
National Westminster Bank as Security Agent for the Secured Parties
National Westminster Bank PLC as Security Agent for the Secured Parties
A registered charge28/06/202202/05/2024
satisfied
Lloyds Banking Group
Lloyds Bank PLC
A registered charge03/07/201515/07/2022
satisfied
Lloyds Banking Group
Lloyds Bank PLC
A registered charge03/07/201515/07/2022
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (84 total)

accounts-with-accounts-type-group
accounts · AA
2026-06-19
replacement-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP01CS01
2026-05-18
confirmation-statement
confirmation-statement · CS01
2026-05-12
certificate-change-of-name-company
change-of-name · CERTNM
2026-01-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-25
resolution
resolution · RESOLUTIONS
2025-08-01
memorandum-articles
incorporation · MA
2025-08-01
capital-alter-shares-redemption-statement-of-capital
capital · SH02
2025-07-25
accounts-with-accounts-type-group
accounts · AA
2025-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-06
accounts-with-accounts-type-group
accounts · AA
2024-07-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-03
mortgage-satisfy-charge-full
mortgage · MR04
2024-05-02
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-05-01
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-05-01