AD INSOLVENCY LIMITED
💤Zombieactive
09670307 · ltd · incorporated 2015-07-03
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£30.6k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
ALSO REGISTERED FOR
- 64999Financial intermediation not elsewhere classified
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
38 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £30,605
Key financials
2 years extracted from filed iXBRL accountsCash
£29k
Net Worth
£31k
Current Assets
£34k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £30.6k | — |
| Current assets | £33.7k | — |
| Cash | £28.9k | — |
| Debtors | £4.8k | — |
| Net assets | £30.6k | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-04-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-10-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-10-09📄change-person-director-company-with-change-dateofficers · CH01
- 2025-06-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-06-19📄change-person-director-company-with-change-dateofficers · CH01
- 2025-05-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-05-13📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-26📄change-person-director-company-with-change-dateofficers · CH01
- 2023-11-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-03-27📄change-person-director-company-with-change-dateofficers · CH01
- 2022-03-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-06-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2015-07-03🏢Company incorporatedAs AD INSOLVENCY LIMITED
- 2015-07-03➕DUNTON, Alex appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Alex Dunton Individual · British · DOB 06/1986 · age 40 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Technology · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 10TO2 LIMITED→ 15491724 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 21X9 LTD.→ 10267827 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 3DEA LIMITED→ 10810735 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 3I SYSTEMS STUDIO LTD→ 16646429 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4TH AND FIFTEEN PRODUCTIONS LTD→ 16768354 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 7KAY TECHNOLOGY SOLUTIONS LTD→ 15031212 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 9BLEND LIMITED→ 15723658 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A KIND OF SPACE LTD→ 16338215 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACADEMY OF ROBOTICS LIMITED→ 09209349 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ACHIEVER ACADEMY LIMITED→ 16561030 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AD HOC EDITORIAL LIMITED→ 08466097 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ADC CONSULTING LTD→ 11097792 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-07-03
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
Black Hall Farm Traice Road
Fundenhall
Norwich
Norfolk
NR16 1HQ
England
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-16
Last: 2025-07-02
Officers (1 active · 0 resigned)
DUNTON, Alex→
Activedirector · ~40y · appointed 2015-07-03
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (38 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-09
change-person-director-company-with-change-date
officers · CH01
2025-10-09
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-19
change-person-director-company-with-change-date
officers · CH01
2025-06-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-13
change-person-director-company-with-change-date
officers · CH01
2025-05-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-26