21C MARKETING LTD

💤Zombieactive
09682202 · ltd · incorporated 2015-07-13
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-292024-07-29
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-04-10
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-05-01
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-03-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-04-28
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2021-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-07-23
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  8. 2021-04-29
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  9. 2020-07-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-10-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2019-10-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  12. 2019-10-03
    LLEWELLIN, Annie resigned
    director
  13. 2019-10-02
    LLEWELLIN, Lisa appointed
    director
  14. 2019-04-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2018-04-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2017-04-11
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2015-07-13
    🏢
    Company incorporated
    As 21C MARKETING LTD
  18. 2015-07-13
    LLEWELLIN, Annie appointed
    director
  19. 2015-07-13
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Annie Llewellin
Individual · British · DOB 04/1994 · age 32
75100%
75-100% shares12/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-07-13
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.

Registered office

Hamilton House, 44 Hamilton Terrace
Milford Haven
SA73 3JP
United Kingdom

Filing status

Accounts
Next due: 2027-04-29
Last made up to: 2025-07-29
Confirmation statement
Next due: 2026-07-26
Last: 2025-07-12

Officers (1 active · 1 resigned)

LLEWELLIN, Lisa
director · ~57y · appointed 2019-10-02
View their other companies + combined net worth →
Active
LLEWELLIN, Annie
director · ~32y · appointed 2015-07-13 · resigned 2019-10-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (25 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-17
accounts-with-accounts-type-dormant
accounts · AA
2025-05-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-24
accounts-with-accounts-type-dormant
accounts · AA
2024-03-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-13
accounts-with-accounts-type-dormant
accounts · AA
2023-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-17
change-account-reference-date-company-previous-shortened
accounts · AA01
2021-07-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-14
change-account-reference-date-company-previous-shortened
accounts · AA01
2021-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-30