AVIVA UK DIGITAL LIMITED

🌳Matureactive

09766150 · ltd · incorporated 2015-09-07

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

not disclosed

Net worth

—

book net assets

Opportunity

75/100

Strong

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What this business does

Primary activity: Financial intermediation not elsewhere classified

Sector: Financial & insurance

ALSO REGISTERED FOR

66190Other activities auxiliary to financial services, except insurance and pension funding

Investor take

Pursue

Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (58/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 2 SIC codes, incorporation date

100

Financials

No iXBRL financials extracted

Lenders & charges

Confirmed no charges registered

Directors & officers

28 officers (8 active, 28 linked, 27 with DOB)

Ownership & PSC

1 active PSC(s) of 2 total, 2 with control declared

Director network

7 connected companies via shared directors

Filing history

110 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

75/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Recent activity

Last 30 days

filings

Last 90 days

filing

• 1 confirmation-statement

Last 180 days

filing

• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (70 events)Click to expand

2025-12-01
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-11-13
➕
SHAW, Stephen David appointed
director
2025-11-07
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-10-30
➕
MALONEY, Ann appointed
director
2025-09-02
📄
accounts-with-accounts-type-full
accounts · AA
2025-08-29
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-08-28
📄
termination-director-company-with-name-termination-date
officers · TM01
2025-08-21
➕
MCGILL, Matthew Ross appointed
director
2025-08-20
➖
BRIDGER, Steve resigned
director
2025-08-20
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-08-20
📄
termination-director-company-with-name-termination-date
officers · TM01
2025-08-06
➕
RAVEN, James Edward appointed
director
2025-08-06
➖
LATTER, Thomas James resigned
director
2025-06-16
📄
capital-statement-capital-company-with-date-currency-figure
capital · SH19
2025-06-09
📄
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2025-05-22
📄
second-filing-of-director-appointment-with-name
officers · RP04AP01
2025-04-24
📄
termination-director-company-with-name-termination-date
officers · TM01
2025-04-02
➖
GRATION, Tracey Louise resigned
director
2025-01-23
📄
change-person-director-company-with-change-date
officers · CH01
2024-06-27
📄
accounts-with-accounts-type-full
accounts · AA
2024-04-10
📄
termination-director-company-with-name-termination-date
officers · TM01
2024-04-04
📄
change-corporate-secretary-company-with-change-date
officers · CH04
2024-03-27
📄
change-person-director-company-with-change-date
officers · CH01
2024-03-27
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-21
📄
appoint-person-director-company-with-name-date
officers · AP01
2024-03-20
➖
CLARK, Christopher John resigned
director
2024-03-15
➕
GRATION, Tracey Louise appointed
director
2023-12-20
📄
appoint-person-director-company-with-name-date
officers · AP01
2023-12-18
➕
BRIDGER, Steve appointed
director
2023-11-02
📄
accounts-with-accounts-type-full
accounts · AA
2023-10-06
📄
appoint-person-director-company-with-name-date
officers · AP01
2023-09-25
➕
BRUCE, Frances Julia appointed
director
2022-11-01
➖
HEMMING, Gareth John resigned
director
2022-09-30
➖
AMIN, Nitinbhai Babubhai Maganbhai resigned
director
2022-08-01
➖
BARKER, Robin resigned
director
2021-09-28
➕
BARKER, Robin appointed
director
2021-08-19
➕
MORRIS, Owen Charles appointed
director
2021-04-30
➖
DARLINGTON, Angela Jane resigned
director
2020-12-31
➖
WEI, Christopher Brian resigned
director
2020-10-07
➖
ROGERS, David Frederick Swiffen resigned
director
2020-06-04
➕
CUMMINGS, John Bernard appointed
director
2020-04-27
➕
LATTER, Thomas James appointed
director
2020-02-01
➖
HOLMES, Colm Joseph resigned
director
2020-01-06
➖
TURNBULL, Blair Mclaren resigned
director
2019-12-31
➖
ARNEY, Claudia Isobel resigned
director
2019-12-23
➕
HEMMING, Gareth John appointed
director
2019-08-08
➕
HOLMES, Colm Joseph appointed
director
2019-08-07
➕
DARLINGTON, Angela Jane appointed
director
2019-04-24
➖
BRIGGS, Andrew David resigned
director
2018-09-28
➖
COOPER, Kirstine Ann resigned
director

Showing most recent 50 of 70 events

Owner dependency

48/100

Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS

-7 active directors: Broader management team in place — suggests transferable governance.
+Senior director age: Director aged approximately 64 — approaching natural succession window.

Succession & seller-readiness

50/100

Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS

primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.

Red flags

1 med ·

2 director resignations in last 12 months

medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: BRIDGER, Steve resigned 2025-08-20; LATTER, Thomas James resigned 2025-08-06

Group structure

Aviva Insurance Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️

Aviva Insurance Limited

Corporate parent · holds 75-100% shares · board control

ultimate parent

⬇

AVIVA UK DIGITAL LIMITED

This company · 09766150

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Aviva Insurance Limited Corporate entity	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	31/12/2019

1 historic (ceased) PSC

Aviva Group Holdings Limitedceased 31/12/2019· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Financial services · NR postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
ASTON FINANCIAL SERVICES LIMITED→ 05332878 · est 2005 · no financials extracted	—	—	—	—	21y	—	—
ATHENA AND SOTERIA LIMITED→ 16486581 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ATOMIC 42 LTD→ 14183305 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
AUDEO AF LIMITED→ 15261769 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
AUDEO FS LIMITED→ 11140398 · est 2018 · no financials extracted	—	—	—	—	8y	—	—
AURELIA LONDON CONSULTING LTD→ 16441694 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AUTOMONEY TRUST LIMITED→ 11331546 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
AVIVA HEALTH UK LIMITED→ 02464270 · est 1990 · no financials extracted	—	—	—	—	36y	—	—
BA MORTGAGES & PROTECTION LTD→ 11197611 · est 2018 · no financials extracted	—	—	—	—	8y	—	—
BABB MORTGAGES LIMITED→ 11264275 · est 2018 · no financials extracted	—	—	—	—	8y	—	—
BAILEY GROVE PARTNERS LTD→ 15778784 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
BALANCED FINANCIAL SERVICES LIMITED→ 10277422 · est 2016 · no financials extracted	—	—	—	—	9y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated2015-09-07

Jurisdictionengland-wales

Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

8 Surrey Street

Norwich

Norfolk

NR1 3NG

United Kingdom

Filing status

Accounts

Next due: 2026-09-30

Last made up to: 2024-12-31

Confirmation statement

Next due: 2027-05-15

Last: 2026-05-01