ADVENT CALENDAR ONLINE LIMITED

🌳Matureactive
09893445 · ltd · incorporated 2015-11-30
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£28.5k
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Other software publishing
Sector: Information & communication
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (75/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 5 with DOB)
90
Ownership & PSC
2 active PSC(s) of 5 total, 5 with control declared
90
Director network
13 connected companies via shared directors
84
Filing history
39 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £28,522

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£29k
Current Assets
£45k
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-08-31
Total assets£28.5k
Current assets£44.6k
Net assets£28.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
6
filings
  • 2 persons-with-significant-control
  • 2 accounts
  • 1 capital
Last 90 days
6
filings
  • 2 persons-with-significant-control
  • 2 accounts
  • 1 capital
Last 180 days
6
filings
  • 2 persons-with-significant-control
  • 2 accounts
  • 1 capital
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2026-05-27
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  2. 2026-05-27
    📄
    capital-allotment-shares
    capital · SH01
  3. 2026-05-27
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  4. 2026-05-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2026-05-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2026-05-26
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  7. 2026-04-01
    ALLICK, Joanne appointed
    director
  8. 2025-08-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2025-05-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2024-03-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-12-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2022-08-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2022-01-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2021-10-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  15. 2021-10-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2021-10-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2021-08-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2020-07-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2020-07-24
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  20. 2020-07-24
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  21. 2020-07-23
    CROCE, Danielle Marie resigned
    director
  22. 2020-07-23
    MURPHY, Andrew Peter resigned
    director
  23. 2015-11-30
    🏢
    Company incorporated
    As ADVENT CALENDAR ONLINE LIMITED
  24. 2015-11-30
    ALLICK, Philip Christopher appointed
    director
  25. 2015-11-30
    ASKWITH, Daniel appointed
    director
  26. 2015-11-30
    CROCE, Danielle Marie appointed
    director
  27. 2015-11-30
    MURPHY, Andrew Peter appointed
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Joanne Allick
Individual · British · DOB 03/1968 · age 58
2550%
25–50%25-50% shares · 25-50% voting01/04/2026
Mr Philip Christopher Allick
Individual · British · DOB 12/1962 · age 64
2550%
25–50%25-50% shares · 25-50% voting01/11/2016
3 historic (ceased) PSCs
  • Mr Daniel Askwithceased 01/04/2026· 25-50% shares · 25-50% voting
  • Mrs Danielle Marie Croceceased 23/07/2020· significant influence
  • Mr Andrew Peter Murphyceased 23/07/2020· significant influence

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-11-30
Jurisdictionengland-wales
Primary SIC58290 — Other software publishing

Registered office

Boho Zero Boho Zero
21 Gosford Street
Middlesbrough
North Yorkshire
TS2 1BB
United Kingdom

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-12-14
Last: 2025-11-30

Officers (3 active · 2 resigned)

ALLICK, Joanne
director · ~58y · appointed 2026-04-01
View their other companies + combined net worth →
Active
ALLICK, Philip Christopher
director · ~64y · appointed 2015-11-30
View their other companies + combined net worth →
Active
ASKWITH, Daniel
director · ~41y · appointed 2015-11-30
View their other companies + combined net worth →
Active
CROCE, Danielle Marie
director · ~39y · appointed 2015-11-30 · resigned 2020-07-23
Resigned
MURPHY, Andrew Peter
director · ~42y · appointed 2015-11-30 · resigned 2020-07-23
Resigned

Click a director name to see their full track record across all companies.

Recent filings (39 total)

notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-05-27
capital-allotment-shares
capital · SH01
2026-05-27
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-05-27
appoint-person-director-company-with-name-date
officers · AP01
2026-05-27
accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-26
change-account-reference-date-company-previous-shortened
accounts · AA01
2026-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-18
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-08
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-15
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-02