ADVENT CALENDAR ONLINE LIMITED
Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-08-31 |
|---|---|
| Total assets | £28.5k |
| Current assets | £44.6k |
| Net assets | £28.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 persons-with-significant-control
- • 2 accounts
- • 1 capital
- • 2 persons-with-significant-control
- • 2 accounts
- • 1 capital
- • 2 persons-with-significant-control
- • 2 accounts
- • 1 capital
Corporate timeline (27 events)Click to expand
- 2026-05-27📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-05-27📄capital-allotment-sharescapital · SH01
- 2026-05-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-05-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-05-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2026-05-26📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2026-04-01➕ALLICK, Joanne appointeddirector
- 2025-08-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-05-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-03-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-08-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-01-05📄change-person-director-company-with-change-dateofficers · CH01
- 2021-10-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-10-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-10-21📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-07-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-07-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-07-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-07-23➖CROCE, Danielle Marie resigneddirector
- 2020-07-23➖MURPHY, Andrew Peter resigneddirector
- 2015-11-30🏢Company incorporatedAs ADVENT CALENDAR ONLINE LIMITED
- 2015-11-30➕ALLICK, Philip Christopher appointeddirector
- 2015-11-30➕ASKWITH, Daniel appointeddirector
- 2015-11-30➕CROCE, Danielle Marie appointeddirector
- 2015-11-30➕MURPHY, Andrew Peter appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Joanne Allick Individual · British · DOB 03/1968 · age 58 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/04/2026 |
Mr Philip Christopher Allick Individual · British · DOB 12/1962 · age 64 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/11/2016 |
3 historic (ceased) PSCs
- Mr Daniel Askwithceased 01/04/2026· 25-50% shares · 25-50% voting
- Mrs Danielle Marie Croceceased 23/07/2020· significant influence
- Mr Andrew Peter Murphyceased 23/07/2020· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 2 resigned)
Click a director name to see their full track record across all companies.