ADVISE HR LIMITED

💤Zombieactive
09920343 · ltd · incorporated 2015-12-17
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£71.1k
book net assets
Opportunity
73/100
Strong
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What this business does
Primary activity: Human resources provision and management of human resources functions
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £71,060

Key financials

1 year extracted from filed iXBRL accounts
Cash
£90k
Net Worth
£71k
Current Assets
£123k
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-31
Total assets£71.7k
Current assets£123.4k
Cash£89.9k
Debtors£33.6k
Net assets£71.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
4
filings
  • • 2 capital
  • • 1 incorporation
  • • 1 resolution
Last 180 days
5
filings
  • • 2 capital
  • • 1 incorporation
  • • 1 resolution
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2026-04-20
    📄
    memorandum-articles
    incorporation · MA
  2. 2026-04-20
    📄
    resolution
    resolution · RESOLUTIONS
  3. 2026-04-20
    📄
    capital-name-of-class-of-shares
    capital · SH08
  4. 2026-04-20
    📄
    capital-variation-of-rights-attached-to-shares
    capital · SH10
  5. 2025-09-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2025-05-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2024-06-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2023-07-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-09-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2022-08-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-08-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2020-09-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2019-04-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-05-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2017-04-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2015-12-17
    🏢
    Company incorporated
    As ADVISE HR LIMITED
  17. 2015-12-17
    ➕
    DUNMORE, Cherie Dawn appointed
    director

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Cherie Dawn Dunmore
Individual · British · DOB 03/1970 · age 56
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-12-17
Jurisdictionengland-wales
Primary SIC78300 — Human resources provision and management of human resources functions

Registered office

61 Bridge Street
Kington
HR5 3DJ
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-28
Last: 2025-12-14

Officers (1 active · 0 resigned)

DUNMORE, Cherie Dawn→
director · ~56y · appointed 2015-12-17
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (26 total)

memorandum-articles
incorporation · MA
2026-04-20
resolution
resolution · RESOLUTIONS
2026-04-20
capital-name-of-class-of-shares
capital · SH08
2026-04-20
capital-variation-of-rights-attached-to-shares
capital · SH10
2026-04-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-09-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-25
confirmation-statement-with-updates
confirmation-statement · CS01
2022-01-05