ASCEND EVENTS LTD
💤Zombieactive
09945341 · ltd · incorporated 2016-01-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£5.6k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £5,592
Net assets shrinking
Down £2,641 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£6k
↓ 32% YoY
Current Assets
£3k
↓ 46% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £7.7k | £13.4k |
| Current assets | £2.6k | £4.8k |
| Net assets | £5.6k | £8.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2026-01-14📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-10-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-01-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-01-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-10-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-05-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-05-04📄change-person-director-company-with-change-dateofficers · CH01
- 2021-05-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-05-04📄change-person-director-company-with-change-dateofficers · CH01
- 2021-01-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-10-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-01-11🏢Company incorporatedAs ASCEND EVENTS LTD
- 2016-01-11➕MITCHELL, Jeff appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jeff Mitchell Individual · British · DOB 04/1977 · age 49 | 25–50% | — | 25-50% shares | 06/04/2016 |
1 historic (ceased) PSC
- Mr Robert Mitchellceased 02/10/2025· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| CASTLE SPORTS GROUP LIMITED→ 15013702 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| CGC CLUBHOUSE LIMITED→ 16395310 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| CGST CUMBRIA LIMITED→ 10118478 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| CHEER FORCE KNIGHTS MARYPORT LIMITED→ 15361107 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| CHERYL NUTRITION AND FITNESS COACH LTD→ 15731057 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| CLAYS GYM LTD→ 17040851 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| CLOUD COMPETITIONS (CUMBRIA) LTD→ 15256163 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| CLOUDBERRY LIMITED→ 03924122 · est 2000 · no financials extracted | — | — | — | — | 26y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-01-11
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities
Registered office
1 Valley Road
Clifton
Penrith
CA10 2FF
England
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-01-24
Last: 2026-01-10
Officers (1 active · 0 resigned)
MITCHELL, Jeff→
Activedirector · ~49y · appointed 2016-01-11
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (29 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-01-14
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-25
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-26
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-23
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-01-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-01-20
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-05-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-05-04