AFFINITY CRM CONSULTANTS LTD
🌳Matureactive
09973364 · ltd · incorporated 2016-01-27
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-01-31 | 2024-01-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
- 2025-10-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-01-13📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-11-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-10-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-10-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-01-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-10-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-10-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-09-11📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-01-27🏢Company incorporatedAs AFFINITY CRM CONSULTANTS LTD
- 2016-01-27➕PRICE, Michael David appointeddirector
- 2016-01-27➕WILLIAMS, Adrian Keith appointeddirector
- 2016-01-27📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
41/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Adrian Keith Williams Individual · British · DOB 08/1974 · age 52 | 25–50% | — | 25-50% shares | 06/04/2016 |
Mr Michael David Price Individual · British · DOB 06/1980 · age 46 | 25–50% | — | 25-50% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · SA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A LITTLE COMPANY ABOUT LEMONS LIMITED→ 09275735 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ABC PHONIX TECHNOLOGY CYF→ 15223346 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABERIRVINE LIMITED→ 16755987 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACCENT ADVERTISING & DESIGN CONSULTANTS LIMITED→ 02065083 · est 1986 · no financials extracted | — | — | — | — | 39y | — | — |
| ACTION FUNDRAISERS LIMITED→ 10398911 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AD TECHNOLOGY CONSULTING LIMITED→ 05758435 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| ADAPT METHOD LIMITED→ 14832555 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADATRYS AI LIMITED→ 16863525 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADVANCED AI MARKETING LTD→ 17003668 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AFTC LTD→ 05533640 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| AGENDA FILMS LIMITED→ 02714101 · est 1992 · no financials extracted | — | — | — | — | 33y | — | — |
| AGENTIC AI INTERNATIONAL LTD→ 17120157 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-01-27
Jurisdictionwales
Primary SIC62012 — Business and domestic software development
Registered office
Unit 14 Seaway Parade Industrial Estate
Baglan
Port Talbot
Neath, Port Talbot
SA12 7BR
Wales
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-02-09
Last: 2026-01-26
Officers (2 active · 0 resigned)
PRICE, Michael David→
Activedirector · ~46y · appointed 2016-01-27
View their other companies + combined net worth →
WILLIAMS, Adrian Keith→
Activedirector · ~52y · appointed 2016-01-27
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-02
accounts-with-accounts-type-dormant
accounts · AA
2025-10-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-04
change-person-director-company-with-change-date
officers · CH01
2025-01-13
accounts-with-accounts-type-dormant
accounts · AA
2024-10-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-16
accounts-with-accounts-type-dormant
accounts · AA
2023-11-07
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-26
accounts-with-accounts-type-dormant
accounts · AA
2022-10-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-09
accounts-with-accounts-type-dormant
accounts · AA
2021-10-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-05
accounts-with-accounts-type-dormant
accounts · AA
2021-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-09
accounts-with-accounts-type-dormant
accounts · AA
2019-10-24