ASGARD FITNESS LTD
💤Zombieactive
10037767 · ltd · incorporated 2016-03-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 300 | 300 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2025-12-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-11-29➖BYRNE, Katy Jayne resigneddirector
- 2023-11-29➖TURNER, Paul resigneddirector
- 2023-11-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-11-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-11-29📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-11-29📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-12-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-12-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-03-25📄change-person-director-company-with-change-dateofficers · CH01
- 2019-03-25📄change-person-director-company-with-change-dateofficers · CH01
- 2019-03-25📄change-person-director-company-with-change-dateofficers · CH01
- 2018-12-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-01-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-03-02🏢Company incorporatedAs ASGARD FITNESS LTD
- 2016-03-02➕JONES, Daniel Lee appointeddirector
- 2016-03-02➕BYRNE, Katy Jayne appointeddirector
- 2016-03-02➕TURNER, Paul appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Daniel Lee Jones Individual · British · DOB 10/1975 · age 51 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
2 historic (ceased) PSCs
- Mr Paul Turnerceased 29/11/2023· 25-50% shares · 25-50% voting
- Ms Katy Jayne Byrneceased 29/11/2023· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Leisure & entertainment · CB postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ANTI-HERO LTD→ 15888008 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APPLE & BEAN LTD→ 14300209 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ARK EXPEDITIONS LTD→ 16770803 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ART BY MANDY LOWTON LTD→ 17125315 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ART JOY LIMITED→ 13918252 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ASQUARED PADEL LTD→ 16679946 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BABRAHAM & PAMPISFORD SPORTING SYNDICATE LTD→ 16344424 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| BEAUTIFUL DAY (CAMBRIDGE) LIMITED→ 07997730 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| BEDLAM PARTIES LTD→ 16690412 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BEETONS FIELD LIMITED→ 05546392 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| BELLAROME LIMITED→ 06911233 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| BELLWETHER BOXING & FITNESS GYM LTD→ 13892334 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-03-02
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities
Registered office
Unit 1 Studlands Park Avenue
Newmarket
Suffolk
CB8 7AU
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-13
Last: 2026-02-27
Officers (1 active · 2 resigned)
JONES, Daniel Lee→
Activedirector · ~51y · appointed 2016-03-02
View their other companies + combined net worth →
BYRNE, Katy Jayne→
Resigneddirector · ~50y · appointed 2016-03-02 · resigned 2023-11-29
TURNER, Paul→
Resigneddirector · ~49y · appointed 2016-03-02 · resigned 2023-11-29
Click a director name to see their full track record across all companies.
Recent filings (28 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-30
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-24
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-30
termination-director-company-with-name-termination-date
officers · TM01
2023-11-29
termination-director-company-with-name-termination-date
officers · TM01
2023-11-29
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-11-29
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-11-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-12
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-10