ADSIMULO LTD

💤Zombieactive
10147918 · ltd · incorporated 2016-04-26
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£41.6k
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 5 with DOB)
87
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
34 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £41,597
Net assets shrinking
Down £13,517 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£42k
↓ 25% YoY
Current Assets
£19k
↑ 287% YoY
Current Liabilities
—
£0£11k£22k£33k£44k£55kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£38.8k£51.2k
Current assets£19.2k£5.0k
Net assets£41.6k£55.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-05-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2024-05-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2023-12-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-10-03
    ➖
    ANDREEVA, Sofiya resigned
    director
  8. 2023-10-03
    ➖
    GODWIN, Elvira Vladimirovna resigned
    director
  9. 2022-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2021-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-07-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2019-10-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2019-10-03
    ➕
    ANDREEV, Gleb appointed
    director
  14. 2019-10-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  15. 2019-10-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  16. 2019-09-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2019-07-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  18. 2019-06-20
    ➕
    ANDREEVA, Sofiya appointed
    secretary
  19. 2019-06-20
    ➕
    ANDREEVA, Sofiya appointed
    director
  20. 2019-06-20
    ➖
    GODWIN, Adrian Michael resigned
    director
  21. 2019-06-20
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  22. 2019-06-20
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  23. 2019-06-20
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  24. 2019-05-28
    ➕
    GODWIN, Elvira Vladimirovna appointed
    director
  25. 2018-05-31
    ➖
    GODWIN, Elvira Vladimirovna resigned
    director
  26. 2016-04-26
    🏢
    Company incorporated
    As ADSIMULO LTD
  27. 2016-04-26
    ➕
    GODWIN, Adrian Michael appointed
    director
  28. 2016-04-26
    ➕
    GODWIN, Elvira Vladimirovna appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Lerch Bates Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Lerch Bates Ltd
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
ADSIMULO LTD
This company · 10147918

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Lerch Bates Ltd
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control26/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-04-26
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

Netley Mill House Gomshall Road
Gomshall
Guildford
GU5 9HA
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-05-09
Last: 2026-04-25

Officers (2 active · 4 resigned)

ANDREEVA, Sofiya→
secretary · appointed 2019-06-20
View their other companies + combined net worth →
Active
ANDREEV, Gleb→
director · ~32y · appointed 2019-10-03
View their other companies + combined net worth →
Active
ANDREEVA, Sofiya→
director · ~28y · appointed 2019-06-20 · resigned 2023-10-03
Resigned
GODWIN, Adrian Michael→
director · ~68y · appointed 2016-04-26 · resigned 2019-06-20
Resigned
GODWIN, Elvira Vladimirovna→
director · ~54y · appointed 2019-05-28 · resigned 2023-10-03
Resigned
GODWIN, Elvira Vladimirovna→
director · ~54y · appointed 2016-04-26 · resigned 2018-05-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (34 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-13
termination-director-company-with-name-termination-date
officers · TM01
2024-05-10
termination-director-company-with-name-termination-date
officers · TM01
2024-05-10
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-09
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-05
accounts-with-accounts-type-micro-entity
accounts · AA
2020-07-07