50PLUS PUBLISHING LIMITED

💤Zombieactive
10160675 · ltd · incorporated 2016-05-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to May 2025
Net worth
£4.3k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Other publishing activities
Sector: Information & communication
Investor take
Pursue
Asset-holding vehicle with a 75-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 75). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £4,274

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£4k
↑ 9.4% YoY
Current Assets
£117
↓ 78% YoY
Current Liabilities
£0£855£2k£3k£3k£4kMay 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-312024-05-31
Total assets£4.1k£3.7k
Current assets£117£520
Net assets£4.3k£3.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-02-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-02-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-08-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-10-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-08-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2019-06-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2018-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2017-07-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2016-05-04
    🏢
    Company incorporated
    As 50PLUS PUBLISHING LIMITED
  11. 2016-05-04
    RUNSWICK, Roger David appointed
    director
  12. 2016-05-04
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 75 — succession pressure is live.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

80/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 75 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Roger David Runswick
Individual · British · DOB 11/1951 · age 75
sig. influencesignificant influence04/05/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-05-04
Jurisdictionengland-wales
Primary SIC58190 — Other publishing activities

Registered office

110a High Street
Chesham
Buckinghamshire
HP5 1EB
United Kingdom

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-05-17
Last: 2026-05-03

Officers (1 active · 0 resigned)

RUNSWICK, Roger David
director · ~75y · appointed 2016-05-04
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (20 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-04
accounts-with-accounts-type-micro-entity
accounts · AA
2026-02-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-06
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-03
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-03
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-03
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-04
accounts-with-accounts-type-micro-entity
accounts · AA
2020-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-05-04
accounts-with-accounts-type-micro-entity
accounts · AA
2019-06-24
confirmation-statement-with-updates
confirmation-statement · CS01
2019-05-14