ADLEADS LIMITED
🏛️Establishedactive
10217144 · ltd · incorporated 2016-06-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
£-24.4k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -73% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Negative net assets
Liabilities exceed assets by £24,425
Cash draining
Cash down 73% YoY
Cash YoY
-73%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£423
↓ 73% YoY
Net Worth
-£24k
↑ 13% YoY
Current Assets
£423
↓ 73% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-06-30 | 2024-06-30 |
|---|---|---|
| Total assets | £-21.4k | £-25.1k |
| Current assets | £423 | £1.6k |
| Cash | £423 | £1.6k |
| Net assets | £-24.4k | £-28.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2026-02-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-09📄change-person-director-company-with-change-dateofficers · CH01
- 2022-06-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-06-09📄change-person-director-company-with-change-dateofficers · CH01
- 2022-06-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-03-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-01-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-01-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-03-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-06-06🏢Company incorporatedAs ADLEADS LIMITED
- 2016-06-06➕MENNELL, Michele Tracey appointedsecretary
- 2016-06-06➕MENNELL, Michele Tracey appointeddirector
- 2016-06-06➕MENNELL, Ryan Michael appointeddirector
- 2016-06-06📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Michele Tracey Mennell Individual · British · DOB 01/1971 · age 55 | 25–50% | — | 25-50% shares | 06/06/2016 |
Mr Ryan Michael Mennell Individual · British · DOB 05/1991 · age 35 | — | — | sig. influencesignificant influence · firm interest | 06/06/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ADH IT CONSULTING LIMITED→ 14927990 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANCED CSV LTD→ 15595411 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-06-06
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
C4di 31 -38 Queen Street
Hull
HU1 1UU
United Kingdom
Filing status
Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-06-16
Last: 2025-06-02
Officers (3 active · 0 resigned)
MENNELL, Michele Tracey→
Activesecretary · appointed 2016-06-06
View their other companies + combined net worth →
MENNELL, Michele Tracey→
Activedirector · ~55y · appointed 2016-06-06
View their other companies + combined net worth →
MENNELL, Ryan Michael→
Activedirector · ~35y · appointed 2016-06-06
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (24 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-11
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-22
change-person-director-company-with-change-date
officers · CH01
2022-06-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-06-09
change-person-director-company-with-change-date
officers · CH01
2022-06-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-06-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-16