A.A. EFFECTS LTD
🏛️Establishedactive
10233473 · ltd · incorporated 2016-06-15
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
£29.9k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Motion picture production activities
Sector: Information & communication
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £29,893
Net assets shrinking
Down £27,360 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£30k
↓ 48% YoY
Current Assets
£120k
↓ 4.2% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-06-29 | 2024-06-29 |
|---|---|---|
| Current assets | £119.6k | £124.9k |
| Net assets | £29.9k | £57.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-10-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-07-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-12-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-11-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-10-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-24📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-03-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-03-15📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2016-06-15🏢Company incorporatedAs A.A. EFFECTS LTD
- 2016-06-15➕AITKEN, Andrew Ernest appointeddirector
- 2016-06-15➕AITKEN, Jane appointeddirector
Owner dependency
79/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Andrew Ernest Aitken Individual · United Kingdom · DOB 11/1968 · age 58 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 15/06/2016 |
Mrs Jane Aitken Individual · United Kingdom · DOB 02/1968 · age 58 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 15/06/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| AA FINTECH LIMITED→ 11024892 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-06-15
Jurisdictionengland-wales
Primary SIC59111 — Motion picture production activities
Registered office
C/O Hillier Hopkins Llp First Floor, Radius House
51 Clarendon Road
Watford
Hertfordshire
WD17 1HP
United Kingdom
Filing status
Accounts
Next due: 2027-03-29
Last made up to: 2025-06-29
Confirmation statement
Next due: 2026-06-28
Last: 2025-06-14
Officers (2 active · 0 resigned)
AITKEN, Andrew Ernest→
Activedirector · ~58y · appointed 2016-06-15
View their other companies + combined net worth →
AITKEN, Jane→
Activedirector · ~58y · appointed 2016-06-15
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (29 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-17
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-11
change-person-director-company-with-change-date
officers · CH01
2024-07-11
change-person-director-company-with-change-date
officers · CH01
2024-07-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-28
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-10