APPLIED INFLUENCE GROUP LIMITED
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Average employees | 0 | 0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 2 capital
- • 1 confirmation-statement
Corporate timeline (21 events)Click to expand
- 2026-04-01📄capital-name-of-class-of-sharescapital · SH08
- 2026-03-31📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2026-01-22📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-01-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-08-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-05-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-01-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-24📄change-person-director-company-with-change-dateofficers · CH01
- 2023-08-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-05-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-12-18➕ARM SECRETARIES LIMITED appointedcorporate-secretary
- 2016-07-12🏢Company incorporatedAs APPLIED INFLUENCE GROUP LIMITED
- 2016-07-12➕DUTTON, Emma Margaret, Mx appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mx Emma Margaret Dutton Individual · British · DOB 02/1986 · age 40 | 25–50% | — | 25-50% shares | 12/07/2016 |
1 historic (ceased) PSC
- Craig Crawfordceased 12/01/2026· 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.