APPTIMIZED LIMITED
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £21.9k | £59.9k |
| Current assets | £38.5k | £60.8k |
| Net assets | £6.1k | £35.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (19 events)Click to expand
- 2026-04-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2025-06-03📄change-person-secretary-company-with-change-dateofficers · CH03
- 2025-05-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-07-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-05-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-08-02📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-07-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-05-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-07-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2017-07-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2017-04-12📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2016-08-06📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2016-07-19🏢Company incorporatedAs APPTIMIZED LIMITED
- 2016-07-19➕MACLENNAN, Ruairidh Iain Maxwell Marwick appointedsecretary
- 2016-07-19➕JONAS, Henry Michael Erwin appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanGroup structure
2 corporate shareholders identified. Group structure is distributed.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
5 active beneficial owners · dominant holder ≥75% · fragmented| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Revacom Gmbh Corporate entity | 75–100% | — | 75-100% shares | 19/07/2016 |
Apptimized Software Limited Corporate entity | 75–100% | — | 75-100% shares | 19/07/2016 |
Mr Andreas Sternberg Individual · German · DOB 02/1974 · age 52 | — | 25–50% | sig. influence25-50% voting · significant influence | 19/07/2016 |
Mr Mathias Baumann Individual · German · DOB 12/1975 · age 51 | — | 25–50% | sig. influence25-50% voting · significant influence | 19/07/2016 |
Mr Henry Jonas Individual · German · DOB 09/1961 · age 65 | — | — | board controlsig. influenceboard control · significant influence | 19/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.