AJ ONLINE LTD

🏛️Establishedactive
10287683 · ltd · incorporated 2016-07-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
year to Jul 2025
Net worth
£14.8k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -34% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £14,820
Net assets shrinking
Down £24,028 YoY
Cash YoY
-34%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£37k
↓ 34% YoY
Net Worth
£15k
↓ 62% YoY
Current Assets
£52k
↓ 32% YoY
Current Liabilities
£0£15k£31k£46k£62k£77kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-312024-07-31
Total assets£14.8k£38.8k
Current assets£52.5k£76.9k
Cash£37.0k£56.1k
Debtors£4.3k£4.3k
Net assets£14.8k£38.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-03-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-05-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-04-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-04-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-10-26
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2022-10-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2022-10-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2022-04-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-04-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-04-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-11-12
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  12. 2019-10-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2019-07-12
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2019-07-10
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2019-07-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2019-04-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2017-11-20
    CHARLTON, Jamie appointed
    director
  18. 2016-07-20
    🏢
    Company incorporated
    As AJ ONLINE LTD
  19. 2016-07-20
    CHARLTON, Ashlee appointed
    director

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jamie Charlton
Individual · British · DOB 06/1993 · age 33
2550%
25-50% shares12/11/2019
Ashlee Charlton
Individual · British · DOB 08/1993 · age 33
2550%
25-50% shares20/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-07-20
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Unit E
Saltmeadows Road
Gateshead
NE8 3DA
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-08-03
Last: 2025-07-20

Officers (2 active · 0 resigned)

CHARLTON, Ashlee
director · ~33y · appointed 2016-07-20
View their other companies + combined net worth →
Active
CHARLTON, Jamie
director · ~33y · appointed 2017-11-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (30 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-26
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-04-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-04-26