1ST CLEVER CHOICE LTD
💤Zombieactive
10289147 · ltd · incorporated 2016-07-20
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: SIC 45200
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | — | £10.4k |
| Current assets | — | £17.6k |
| Net assets | — | £10.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
1
filing
- • 1 accounts
Last 180 days
2
filings
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2026-04-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-07-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-19➕SITARU, Florentina Andrada appointeddirector
- 2022-10-19➖SITARU, Ionut-Cosmin resigneddirector
- 2022-10-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-10-19📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-10-19📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-10-19📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-04-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-02📄change-person-director-company-with-change-dateofficers · CH01
- 2019-12-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-11-09📄gazette-filings-brought-up-to-dategazette · DISS40
- 2019-11-07📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2019-11-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-08-14📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2016-07-20🏢Company incorporatedAs 1ST CLEVER CHOICE LTD
- 2016-07-20➕SITARU, Ionut-Cosmin appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Florentina Andrada Sitaru Individual · Romanian · DOB 08/1989 · age 37 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 19/10/2022 |
3 historic (ceased) PSCs
- Mr Ionut-Cosmin Sitaruceased 19/10/2022· 75-100% shares
- Marian Cantemirceased 15/07/2017· 50-75% shares
- Alexandru Pupezescuceased 15/07/2017· 50-75% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| 2-REV LTD→ 16247428 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 23 AUTOMOTIVE SMART REPAIR LIMITED→ 11138902 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| 24H CAR BODY REPAIR LTD→ 16218635 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 3LANCE TICKETS LTD→ 15855408 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 4X4 LIMITED→ 14173078 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 676 LIMITED→ 15236916 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 76 AUTOMOTIVE LTD→ 16138966 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A B RACE ENGINEERING LIMITED→ 14868619 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| A.C. AUTOS - REMAPPING, SERVICES AND REPAIRS LTD→ 13309027 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| A.C.L INTERNATIONAL LTD→ 16377905 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| A1 MOT CENTRE NORTHAMPTON LTD→ 12380736 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| A1 SERVICE EXPERT LTD→ 14254596 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-07-20
Jurisdictionengland-wales
Primary SIC45200 — SIC 45200
Registered office
80 Bunting Road
Northampton
NN2 6EE
England
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-11-02
Last: 2025-10-19
Officers (1 active · 1 resigned)
SITARU, Florentina Andrada→
Activedirector · ~37y · appointed 2022-10-19
View their other companies + combined net worth →
SITARU, Ionut-Cosmin→
Resigneddirector · ~38y · appointed 2016-07-20 · resigned 2022-10-19
Click a director name to see their full track record across all companies.
Recent filings (37 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-21
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-25
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-20
termination-director-company-with-name-termination-date
officers · TM01
2022-10-19
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-10-19
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-10-19
appoint-person-director-company-with-name-date
officers · AP01
2022-10-19
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-08
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-20