2 SUM IT UP LTD

💤Zombieactive
10433925 · ltd · incorporated 2016-10-18
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£40.3k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Motion picture production activities
Sector: Information & communication
ALSO REGISTERED FOR
  • 59113Television programme production activities
  • 59120Motion picture, video and television programme post-production activities
  • 69202Bookkeeping activities
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £40,264

Key financials

1 year extracted from filed iXBRL accounts
Cash
£75k
Net Worth
£40k
Current Assets
£78k
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-30
Total assets£66.6k
Current assets£78.4k
Cash£75.4k
Debtors£3.0k
Net assets£40.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
  1. 2025-07-30
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  2. 2025-07-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2025-01-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-10-30
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  5. 2023-07-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-07-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-10-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2021-10-19
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  9. 2021-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-06-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-07-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-07-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2016-10-18
    🏢
    Company incorporated
    As 2 SUM IT UP LTD
  14. 2016-10-18
    ➕
    FOX, Amanda Louise appointed
    director
  15. 2016-10-18
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Amanda Louise Fox
Individual · British · DOB 04/1970 · age 56
75–100%
75–100%75-100% shares · 75-100% voting19/10/2021
1 historic (ceased) PSC
  • Mrs Amanda Louise Foxceased 19/10/2021· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-10-18
Jurisdictionengland-wales
Primary SIC59111 — Motion picture production activities

Registered office

9 Brecon Avenue
Worcester
WR4 0RJ
United Kingdom

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-30
Confirmation statement
Next due: 2026-10-27
Last: 2025-10-13

Officers (1 active · 0 resigned)

FOX, Amanda Louise→
director · ~56y · appointed 2016-10-18
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (22 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-13
change-account-reference-date-company-current-extended
accounts · AA01
2025-07-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-14
change-account-reference-date-company-current-shortened
accounts · AA01
2024-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-25
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-10-19
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-10-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-21